Lucerne Luxe Magazine | Luxury Watch Articles, News, and Videos

swiss watches philippines

luxury watch articles

rolex philippines news

tudor philippines news

omega watch philippines news

watches philippines
luxury watches philippines
patek philippe philippines
  • Discover more brands
    on the Lucerne Luxe site.


Discover more brands
on our corporate site.

  • Shop the best vintage watches
    in the Lucerne Shop


Shop the best vintage watches
in the Lucerne Shop

Tag: Omega

watch spotting oscars

While the Oscar Awards caught the world’s attention with the announcement of winners, there were timepieces on the wrists of Academy Award recipients and esteemed individuals that grabbed our attention. A few of them were Vintage Rolexes, Panerai, Omega, and the latest Chopard Alpine Eagle.

Scott Stuber (Film Producer): Vintage Rolex Cosmograph Daytona

Embed from Getty Images

Scott Stuber is the Head of Original Films at Netflix.

Spike Lee (Film Director, Producer, Writer, Actor): Rolex GMT-Master II

Embed from Getty Images

Spike Lee is known for his films like Malcom x (1992) and BlacKkKlansman (2018).

Noah Baumbach (Filmmaker): Rolex Datejust

Embed from Getty Images

Noah Baumbach’s works include The Squid and The Whale (2005), and Marriage story (2019), which was nominated for six awards, and won Best Supporting Actress by Laura Dern. 

Mark Consuelos (Actor): Vintage Rolex Cosmograph Daytona

Embed from Getty Images

Mark Consuelos is the husband of Kelly Ripa and currently stars as Hiram Lodge in Riverdale.

Dominic Tuohy (Special Effects Artist): Vintage Rolex Explorer II

Embed from Getty Images

Dominic Tuohy is part of the team behind 1917 (2019) which was nominated for 10 awards and won Best Cinematography, Best Sound Mixing, and Visual Effects.  

Rami Malek (Actor): Cartier Pasha

Embed from Getty Images

Rami Malek has starred in Bohemian Rhapsody (2018), Mr. Robot (2015-2019) and Night at the Museum (2006). 

Colin Jost (Comedian, Actor, Writer): Tag Heuer Monaco

Embed from Getty Images

Colin Jost has starred in How To Be Single (2016) and currently writes for Saturday Night Live. He attended the Oscars with Scarlett Johansson, who was nominated for Best Actress in a Leading Role and Best Actress in a Supporting Role. 

Sebastian Maniscalco (Stand-up Comedian, Actor): Panerai Luminor Due 45mm Ref. PAM674

Embed from Getty Images

Sebastian Maniscalco has starred in Green Book (2018) and The Irishman (2019), which was nominated for 9 awards.

Taika Waititi (Filmmaker, Actor, Comedian): Panerai Luminor Due 45mm Ref. PAM728

Embed from Getty Images 

Taika Waititi is known for directing Thor: Ragnarok (2017) and Jojo Rabbit (2019), which was nominated for five awards and won the Academy Award for Best Screenplay. 

Antonio Banderas (Actor, Film Producer, Director): Bvlgari Octo Finissimo

Embed from Getty Images

Antonio Banderas starred in The Mask of Zorro (1998) and Pain and Glory (2019), which was nominated for 2 awards.

Christopher Peterson (Costume Designer): Omega Speedmaster

Embed from Getty Images

Christopher Peterson was part of the production for The Manchurian Candidate (2004), Body of Lies (2008) and The Irishman (2019), which was nominated for Best in Costume Design.

Josh Gad (Actor and Producer): Chopard Alpine Eagle

Embed from Getty Images

Chopard Alpine Eagle

Josh Gad starred as Olaf in Frozen (2013) and LeFou in Beauty and the Beast (2017).
It doesn’t come as a big surprise to see Rolex on the wrist of people who attended the Oscars. Learn more about the relationship between Rolex and the Academy Awards here.

Omega Seamaster Diver 300M James Bond edition banner

Omega Seamaster Diver 300M James Bond edition banner

To celebrate the 50th anniversary of the classic 1969 James Bond film Her Majesty’s Secret Service, OMEGA is releasing a special edition of the Seamaster Diver 300M with a few allusions toward secret agent 007.

Omega Seamaster Diver 300M James Bond special edition 
An evident reference is the timepece’s black ceramic dial that features a spiral-brushed gun barrel design, which is a signature device featured in majority of James Bond films. The latest Seamaster model is limited to 7,007 pieces and the limited edition number is indicated on 18K yellow gold plate located on the side of the case. Its hands and indexes are made from 18K yellow gold, including the 12 o’clock marker that takes inspiration from the Bond family coat-of-arms. 

Omega Seamaster Diver 300M James Bond special edition dial
Omega Seamaster Diver 300M James Bond special edition side case
At night, a hidden number 50 appears inside the 10 o’clock marker, acting as a secret signature. And on the seventh day of each month, the number 7 that appears in  the date window uses the same typeface of the 007 logo. 

Omega Seamaster Diver 300M James Bond special edition in the dark
OMEGA President and CEO Mr. Raynald Aeschlimann describes the latest timepiece to be fitting for the classic Bond film as well as the iconic character himself.

Since GoldenEye in 1995, OMEGA has been on the wrist of James Bond for his missions. Click here for the background on 007’s history with watches.



Omega Seamaster Diver 300M

  • 42 mm
  • Steel
Dial & Hands
  • Black, domed scratch-resistant sapphire crystal with anti-reflective treatment on both sides
  • Spiral-brushed gun barrel pattern
  • Anti-magnetic
  • Chronometer
  • Date at 6 o’clock
  • 7,007 pieces
  • Transparent caseback
  • Unidirectional rotating bezel
  • Omega 8800 Calibre
  • Self-winding movement with Co-Axial escapement
  • Certified Master Chronometer, approved by METAS
  • Free sprung-balance with silicon balance spring
  • Automatic winding in both directions
  • 55-hour power reserve
Omega Seamaster

The Twenty Year Bond

Omega Seamaster

Over the years, James Bond has been constantly reinvented to adapt to changing political zeitgeists, technological advancements, and fashion trends, making it possible for him to be a household name that has transcended generations.

He was initially only found as a character within the pages of Ian Fleming’s books, but since then, there have been multiple on screen adaptations, beginning with the 1954 special for the CBS show Climax! Mystery Theatre.

It was a low budget, hour-long rendition of Casino Royale, starring American actor Barry Nelson. In the episode, Nelson was immaculately dressed and sported perfectly coiffed hair, but his similarities with all the other Bonds ends there.

The mediocrity and cheesiness of this episode made it entirely eclipsed by Dr. No, the 1962 flick given credit for launching James Bond into the status of pop and style icon, and introducing the audience to the villains, well-cut suits  and beautiful women that the Bond franchise is associated with today.


A change in time

While many things have remained consistent throughout the years of 007’s existence, there have been several noticeable changes; from driving a Sunbeam Alpine, wearing Rolex Submariners, and asking for martinis, “Shaken, not stirred.”, the spy is now more known for getting around in Aston Martins and chugging Heineken, all the while donning Omegas on his wrist.

This particular connection with Omega is arguably the longest relationship James Bond has ever had with anything or anyone (agent M excluded), but, as James Bond aficionados will tell you, this is not in adherence to Fleming’s horological preferences.

The author had initially described the spy to own a Rolex Oyster Perpetual with an expandable steel bracelet, but the costume designer for Goldeneye, Lindy Hemming, wanted something better suited for “a naval man, a diver and a discreet gentleman of the world”.

Because of how most of the naval men she knew swore by Omega, and considering the company’s history with the British military – specifically their involvement with the Royal Navy Divers of the 1960s – it only made sense to make Omega 007’s watch brand of choice.

So in the 1995 release of the movie, James Bond appeared with a new watch (an Omega Seamaster) and a new face (Pierce Brosnan).

Like all those that had preceded them, every timepiece during the Brosnan era had been modified to become espionage friendly; new functions included laser beams, grappling hooks, and remote detonators, and they all, of course, eventually played unwitting roles in the successful accomplishment of his missions.

But all this changed once Daniel Craig began to introduce himself as James Bond.

Wanting to portray a 007 less reliant on highfaluting gadgetry but still as impeccably dressed as ever, Craig’s rendition of the character had Bond fighting his battles with more orthodox weapons, but still maintaining Omegas as part of his uniform.


Time to celebrate 

In 2002, Omega decided to celebrate the 40th anniversary of James Bond on the silver screen. Simultaneous with the release of Die Another Day, they launched a limited edition commemorative timepiece.

Needles to say, the timepiece was a was a huge hit, so releasing limited edition 007 watches soon became a tradition.

These commemorative timepieces have conspicuously featured the “007” gun logo and other iconic images from the franchise; but the ones that have been launched simultaneously with the movies not only had these, but also the movie name and, usually, the same functions as the spy’s watch.

But to mark the release of the 24th James Bond film SPECTRE, Omega has decided to do things a little differently by not only releasing a limited edition variation, but also the exact model worn by James Bond.


James Bond Watches

 Though the exact replicas of 007’s watches haven’t always been available to the public, his wrist accessories have always been fawned over throughout his entire career with the agency. Here’s a closer look at the ones that have been identified with him, along with their modifications and some of the commemorative timepieces Omega has released alongside them.


Dr. No (1962)

Rolex Submariner Ref. 6538

Note: While most sources agree that the Rolex timepiece used by Sean Connery in the different Bond films is the Submariner ref. 6538, some contest that and say that he used the 6200, 6538A, or 5510


From Russia with Love (1963)

Rolex Submariner Ref. 6538


Goldfinger (1964)

Rolex Submariner Ref. 6538


Thunderball (1965)

Rolex Submariner Oyster Perpetual Ref. 6538


Breitling Top Time Ref. 2002, case no. 984343

Added gadget: Waterproof geiger counter

Note: this timepiece was specially modified by the prop department and is different from the standard Breitling Top Time


Casino Royale (1967)

Rolex GMT Master


On Her Majesty’s Secret Service (1969)

Rolex Pre-Daytona Chronograph Ref. 6238

Added Gadget: Compass

The seconds hand was painted bright red because it was supposed to function like a  compass needle, and the watch was supposed to be a compass.

Rolex Submariner Oyster Perpetual Ref. 5513


Live and Let Die (1973)

Hamilton Pulsar ‘P2 2900’


Rolex Submariner Oyster Perpetual Ref. 5513, case no. 2’683’776

Added spy gadgets: electromagnet bullet deflector, circular saw


The Man with the Golden Gun (1974)

Rolex Submariner Oyster Perpetual Ref. 5513


The Spy Who Loved Me (1977)

Seiko LC Quartz digital wristwatch DK001, 0674-5009

Added spy gadgets: pager; built-in telex, prints out messages like a miniature teletype


Moonraker (1979)

Seiko M354 Quartz Liquid Crystal Memory-Bank Calendar

Added spy gadgets: reel of explosives that are connected by a small length of wire to the watch, which acts as the detonator


For Your Eyes Only (1981)

Seiko Alarm-Chronograph Duo-Time H357-5040

Added spy gadgets: Digital message read-outs and a two-way radio/transmitter


Seiko Professional Diver’s 600m Ref. S60583


Octopussy (1983)

Seiko Sports 100 pseudo-analogue G757

Added spy gadgets: Radio direction finder that worked with a homing device planted in a fake Faberge egg


Liquid Crystal TV Seiko t001-5019

Added spy gadgets: Video feed receiver


A View to Kill (1985)

Seiko Diver’s 150m Ref. SPW001


Seiko Quartz Chronograph wristwatch SPR007


Seiko Quartz two-tone wristwatch


The Living Daylights (1987)

Tag Heuer Professional Night-Dive PVD 980.031


Tag Heuer Professional 200 Meters 980.013


License to Kill (1989)

Rolex Submariner Oyster Perpetual Ref. 16610


Goldeneye (1995)

Omega Seamaster 300M Quartz Professional

  • Blue dial
  • Blue bezel
  • Stainless steel bracelet
  • Date function
  • Caliber: Omega 1538 Quartz precision movement. Battery end of life indicator
  • Power reserve: 27/36 months
  • Domed anti-reflective, scratch resistant sapphire crystal
  • Water resistant up to 30 bar

Added spy gadgets: remote detonator, laser beam


Tomorrow Never Dies (1997)

Omega Seamaster 300M Chronometer 2531.80.00

  • 41mm stainless steel case
  • Stainless steel bracelet with deployant security clasp
  • 12-sided unidirectional blue bezel with engraved graduated scale
  • Blue dial with wave motif
  • Helium release valve at 10 o’clock
  • Screw-in crown
  • Water resistant to 30 bar
  • Caliber: Omega 1120
  • Self-winding chronometer with rhodium-plated finish
  • 44 hour power reserve

Added spy gadgets: Integrated detonators activated by turning the watch dial


The World is not Enough (1999)

Omega Seamaster 300M Chronometer 2531.80.00

Added spy gadgets: Grappling hook, high-intensity lighted bezel


Die Another Day (2002)

Omega Seamaster 300M Chronometer 2537.80.00

Added spy gadgets: remote detonator (replacing the helium valve, activated by turning the bezel), laser activated by the crown.


Commemorative Timepiece:

Omega Seamaster 300M Chronometer 2537.80.00

  • “007” gun logo on dial, inscribed beneath “Seamaster Professional Chronograph
  • “40 Years of James Bond – Limited Series” and series number inscribed on caseback
  • Unique bracelet design
  • Special packaging
  • 10,007 pieces


Casino Royale (2006)

Omega Seamaster 300M Co-Axial 41mm 2220.80.00

  • 41mm steel case
  • Chronometer
  • Date
  • Blue dial
  • Blue unidirectional rotating bezel
  • Screw-in crown
  • Helium escape valve
  • Water resistant up to 30 bar
  • Caliber: Omega 2500
  • Self-winding chronometer with rhodium plated finish
  • Co-Axial Escapement
  • 48 hour power reserve


Omega Seamaster Planet Ocean Big Size

  • 45.5mm steel case
  • Rubber strap
  • Domed scratch-resistant sapphire crystal
  • Black dial
  • Caliber: Omega 2500
  • Self-winding chronometer
  • Co-Axial Escapement movement with rhodium-plated finish
  • 48 hour power reserve


Commemorative timepiece:

Omega Seamaster Planet Ocean Casino Royal Limited Edition

  • 007 logo on the seconds hand
  • 5mm steel case
  • Black rubber strap
  • “007” gun logo in orange on the central second hand
  • Title of the film on the dial
  • Caseback embossed with Casino Royale logo
  • 5,007 pieces


Quantum of Solace (2008)

Omega Seamaster Planet Ocean

  • 42mm stainless steel case
  • Steel bracelet
  • Matte black dial
  • Water resistant up to 60 bar
  • Caliber: Omega 2500
  • Self-winding chronometer
  • Co-Axial Escapement
  • Rhodium plated finish
  • 48 hour power reserve


Commemorative timepiece:

Omega Seamaster Diver 300M Bond 007 Collecter’s Piece

  • Two size options: 41mm or 36.25mm
  • Black dial with 007 logo motif
  • Red 50 on bezel (an idea by Bond co-producer Barbara Broccoli)
  • 007 gun-barrel design encircling a “bullet” on the back of the watch.
  • Co-Axial caliber 2507
  • 11,007 pieces for the 41mm
  • 3,007 pieces for the 36.25mm


Skyfall (2012)

Omega Seamaster Aqua Terra Ref.

  • 38.5mm steel case
  • Blue dial decorated with Teak Concept pattern
  • Transparent caseback
  • Water resistant up to 15 bar
  • Caliber: Omega 8500
  • Self-winding movement with Co-Axial Escapement
  • Free sprung balance
  • 2 barrels mounted in series; automatic winding in both directions to reduce winding time
  • Bridges and oscillating mass decorated with exclusive Geneva waves in arabesque
  • 60-hour power reserve


Omega Seamaster Planet Ocean, Ref.

  • 42mm steel case
  • Black dial
  • Water resistant up to 60 bar
  • Caliber: Omega 8500


Commemorative Timepiece:

Omega Seamaster Planet Ocean 600M “Skyfall” Limited Edition

  • 42mm stainless steel case
  • Screw and pin bracelet with diver’s clasp engraved with “007” logo
  • Matte structured black dial
  • “007” logo as 7 o’clock index
  • “SKYFALL 007” engraved and black varnished on the rotor
  • 5,007 pieces
  • Special presentation box


SPECTRE (2015)

Seamaster 300 Omega Master Co-Axial 41mm

  • 41mm stainless steel case
  • “007” gun logo engraved on bracelet strap holder
  • “SPECTRE” film title on caseback
  • Ceramic bi-directional bezel with LiquidMetal® 12 hour scale
  • 5-stripe black and grey NATO strap
  • “Lollipop” central seconds hand
  • Broad arrow hour hand
  • Rhodium plated hands with vintage (blue emission) coating of Super-Luminova
  • Recessed triangular hour markers
  • Caliber: Omega 8400
  • Resistance to magnetic fields up to 15000 gauss
  • Bridges and oscillating weight decorated with Geneva waves in arabesque
  • 7,007 pieces available


Commemorative timepiece

Omega Seamaster Aqua Terra James Bond Limited Edition

  • 5 mm stainless steel case
  • Stainless steel or blue coated nylon fabric strap
  • Caseback engraved with “ANTI-MAGNETIC>15’007 GAUSS”, LIMITED EDITION
  • Lacquered blue dial with Bond family coat of arms
  • Yellow transferred “>15’007 Gauss” with the “007” gun logo
  • special presentation box with strap changer tool
  • 15,007 pieces available


Omega Seamaster AquaTerra James Bond watch
Omega Seamaster AquaTerra James Bond caseback

This 2019, Omega celebrates the 50th anniversary of Her Majesty’s Secret Service with special edition of the Seamaster Diver 300M which you can read about here.

Diving Into An Adventure

omega luxury watch
Omega Seamaster Professional Ploprof 1200M Ref.

The adventurous are no strangers to the unpredictability of Mother Nature; being prepared is imperative. One of the many facets of preparedness comes in the form of having reliable equipment. To a number of veteran divers, the diving watch lands among the most important pieces.

Continue reading

International Women’s Month might have already ended, but that doesn’t mean we stop thinking about women’s luxury watches. Here’s a list of watches we think women absolutely need in their collection to elevate their style, because jewelry needn’t be their only accessories.

A. Lange & Söhne Little Lange 1 Moon Phase Ref. 182.030 luxury watches

The Work Watch
A. Lange & Söhne Little Lange 1 Moon Phase Ref. 182.030

When you’re working those long hours, six days a week, it can be a little too easy to forget what day of the month it is. A. Lange & Söhne has their patented outsize date on almost all of their timepieces, making it easy to keep track of your meetings and deadlines with a glance.

Longines Hydroconquest Ref. L3.781.4.96.6 luxury watches

The Beach Watch
Longines Hydroconquest Ref. L3.781.4.96.6

Everyone needs their dose of Vitamin Sea once in a while. What better to go with your beach outfit than a practical but beautiful dive watch? We adore Longines’ Hydroconquest line, which was elegantly designed to withstand the salty waves in style.

Audemars Piguet Royal Oak Offshore Self-winding Chronograph Ref. 26231ST.ZZ.D010CA.01 luxury watches

The Sporty Watch
Audemars Piguet Royal Oak Offshore Self-winding Chronograph Ref. 26231ST.ZZ.D010CA.01

Whether your daily exercise is jogging on the treadmill or stretching on your yoga mat, it’s important that you have a watch that can keep up with you. This Royal Oak Offshore model, with its trusty chronograph and comfortable rubber strap, can do just that.

Vacheron Constantin Harmony Dual Time Ref. 7800S/000R-B140 luxury watches

The Travel Watch
Vacheron Constantin Harmony Dual Time Ref. 7800S/000R-B140

Sometimes we just want to pack up our bags and travel to our dream destination. But when wanderlust strikes, you still have to keep track of things in your home or workplace. Dual time watches, such as the Harmony Dual Time, can make it happen, even when you’re the other side of the world.

Omega De Ville Ladymatic Ref. 425. luxury watches

The Everyday Watch
Omega De Ville Ladymatic Ref. 425.

When you’re too busy to even think about which watch to match with your daily getup, you’ll need a reliable timepiece that can go with almost anything. We think stainless steel and a monochromatic dial is the way to go for this kind of dilemma, and this watch can fill in that role, no problem.

IWC Schaffhausen Portofino Automatic 37 Ref. IW458101 luxury watches

The Weekend Watch
IWC Schaffhausen Portofino Automatic 37 Ref. IW458101

Going to a family reunion, or a Sunday morning brunch with your friends? You’ll need something that will match your casual tan leather bag. This Portofino has a light brown alligator strap, its tone matching the details on the face of the watch, tying your relaxed and informal outfit together nicely.

Rolex Lady-Datejust Ref. 279174

A Rolex
Rolex Lady-Datejust Ref. 279174

Like we said in our original article for men, every collection demands a Rolex, even those of women’s. With its iconic design and sheer popularity, you’ll be hard-pressed to find someone who doesn’t know the brand. Their Lady-Datejust collection was made exclusively for women—here’s the piece from that collection that we love the most.

Breguet Reine de Naples Ref. 8939BB/6D/J49/DD6D women's luxury watches

The Dress Watch
Breguet Reine de Naples Ref. 8939BB/6D/J49/DD6D

For those parties where everyone is somebody, you’ll want something that will go with your designer gown and pearl jewelry. We’re sure this timepiece from Breguet will turn heads on the red carpet. Get ready for the crowd to snap portraits of you with your wrist!

Hublot Gold White Pavé Ref. 361.PE.2010.RW.1704 women's luxury watches

The Gemset Watch
Hublot Gold White Pavé Ref. 361.PE.2010.RW.1704

Because diamonds are a girl’s best friend. Need we say more? Hublot has a long list of diamond-studded watches, which includes this stunning piece. It has a whopping 1517 diamonds set in the brand’s very own 18K King Gold.


Patek Philippe Nautilus Ref. 7118/1200A women's luxury watches

The Heirloom Watch
Patek Philippe Nautilus Ref. 7118/1200A

If your daughter doesn’t want your wedding gown or the family ring, you’ll have to pass something else down that will be just as valuable. For that purpose, there’s nothing better than the classic and timeless Nautilus. Made to last lifetimes, you might very well see this watch on your granddaughter’s wrist.

Ah, February. The season for roses, candies, and copious bottles of fine wine to celebrate romance. And while those traditional symbols of Valentine’s Day are wonderful in their own right, we also believe that the deepest, most lasting, most meaningful relationships should be commemorated with something as enduring as your love.

Here, we’ve picked out a few of our favorite pairings— so this season, you can wear your heart on your sleeve, and on your wrist.

Continue reading


The Lunar New Year marks the beginning of the Year of the Earth Pig. Looking for a dose of luck? Traditionally, its recommended that we wear colors associated with the elements of fire and metal to reap the benefits of earth.

For the unitiated, the rationale lies in how fire creates earth—in the way that fire creates ash—and earth bears metal.

Traditionally, the colors for fire are tones of red, orange, and pink, while for metal, it’s the more straightforward white and gold.

Even if you aren’t a believer in the idea of wearing “lucky” colors, it’s undeniable that certain colors have specific effects on us. What colors we choose to wear or surround ourselves with can affect our emotions and our behavior, which, in turn, can affect our daily lives.

So whether you’re feeling lucky, or don’t even believe in the concept of luck, here’s a list of beautiful watches in these recommended hues.


Red has long been associated with Chinese culture and regarded as a symbol of happiness and prosperity. It’s the color of the iconic lanterns during Chinese New Year and other big celebrations, the color of ampao envelopes containing money given during holidays, as well as the color of the couple’s clothes on their wedding day. It’s also the color most closely associated with the fire element.

  • Breguet
  • Chopard
  • Hublot
  • Jaeger-LeCoultre
  • Rolex
  • Breguet Marie-Antoinette “Dentelle” Ref. GJE16BB20.8924R01

    Establish yourself as a red queen with this watch in the Marie Antoinette jewelry set. Its red strap accentuates the singular ruby set among its diamonds.

  • Chopard Imperiale 40mm Ref. 384240-5002

    Prefer the baguette cut for your jewels? This watch features it in spades with rubies on the bezel and diamonds on the dial.

  • Hublot Big Bang Unico Red Magic

    As a material, ceramic lends itself to even the most intense shade of red, making this new piece the perfect addition to the Big Bang—and your—collection.

  • Jaeger-LeCoultre Rendez-Vous Celestial Ref. 3482560

    We know it isn’t the same 12 zodiac signs, but it’s in red and has the constellations of the Northern hemisphere on it and we just couldn’t resist.

  • Rolex Day-Date 36 Ref. 118139

    If you’re looking for a subtler statement, then this model’s subdued cherry dial with a matching leather strap is the pick for you.


The color pink isn’t as significant in Chinese culture as red is, but as a shade of red, it is still associated with fire. If you’re looking for something a little less vibrant and forward as red is, pink is the way to go. (Valentine’s Day is also coming up, a celebration in which pink is pretty crucial, though that’s a story for another time.)

  • Omega
  • Patek Philippe
  • Roger Dubuis
  • Rolex
  • Omega Constellation Co-Axial 27mm

    Channel your inner wild side with this piece’s iconic “Griffes” or claws on the bezel and the coral mother-of-pearl dial resembling fur.

  • Patek Philippe Calatrava Ref. 4899/900G

    Have an avian fascination? This bejewelled Calatrava’s perfect for you. A feather motif is engraved on the mother-of-pearl dial as well as the hands, and is joined by staggered-set diamonds and pink sapphires.

  • Roger Dubuis Blossom Velvet Pink

    Pablo Neruda once wrote, “I love you as the plant that doesn’t bloom but carries / the light of those flowers, hidden, within itself,” but this watch certainly doesn’t hide its flowers, and for that, we love it.

  • Rolex GMT-Master II Ref. 126715CHNR

    The GMT-Master II in Everose gold with the two-tone brown and black bezel takes two neutrals and meshes it in an iconic model… perfect for the man who prefers rootbeer to Pepsi, so to speak.


Another color that is tied to the element of fire is orange. The image of the mandarin orange is also a symbol of good fortune, exchanged between family and friends or displayed to invite luck into your environs. So while you might not want to carry a literal orange around with you, a predominantly orange watch just might do the trick.

  • Audemars Piguet
  • Ball
  • Chopard
  • Zenith
  • Audemars Piguet Royal Oak Offshore Selfwinding Chronograph Ref. 26231ST.ZZ.D070CA.01

    Perceived as young, loud, and impactful, orange has always been viewed as a more difficult color to style. But Audemars Piguet takes this hue, integrates it into an appropriately sporty watch, and turns it into a statement for your wrist.

  • Ball Engineer Master II Diver TMT Ref. DT1020A-P1-BEORF

    Always wondered why mechanical dive watches never had thermometers? Wonder no more with this cool, glow-in-the-dark watch.

  • Omega Planet Ocean 600M GMT Ref.

    This limited edition timepiece sports a ceramic bezel in an orange so vibrant you can almost taste the citrus.

  • Zenith Defy El Primero 21 Swizz Beatz Ref. 49.9003.9004/76.R591

    If you happen to follow the music industry, specifically that of rappers’, this particular watch is a rare treat. Bonus points if you love diamonds and orange.


White is the main color associated with the metal element in the Five Elements theory, and represents the yang force in Chinese philosophy. Besides symbolizing brightness, purity, and fulfilment, white is a color that can work with virtually anything.

  • Audemars Piguet
  • Baume et Mercier
  • Girard-Perregaux
  • Maurice Lacroix
  • Omega
  • Patek Philippe
  • Audemars Piguet Royal Oak Quartz Ref. 67652BC.ZZ.1265BC.01

    This watch has a more than a thousand hundred brilliant-cut diamonds that’ll shine during even the darkest of nights.

  • Baume et Mercier Petite Promesse Ref. 10289

    Looking for a watch that’s a little different? This timepiece, with a classic mother-of-pearl dial surrounded by a diamond-set bezel switches it up with a wraparound stainless steel bracelet.

  • Girard-Perregaux Cat’s Eye Plum Blossom Ref. 80484D11A701-HK7A

    This watch has us grinning like Cheshire cats, with the seconds hand appearing as a charming plum blossom.

  • Maurice Lacroix Aikon Automatic Ref. AI6008-SS002-130-1

    The silver sun-brushed Clous de Paris dial with the Rhodium-plated, white SLN indexes and hands is perfect for a simple, everyday look.

  • Omega Speedmaster Moonwatch White Side of the Moon

    Carry the radiant moon on your wrist with this white ceramic watch.

  • Patek Philippe Nautilus Ref. 5711/1A-011

    The Nautilus has always been known for its more iconic version with the blue dial, but we think the version with the white dial is just as handsome.


Last but most definitely not the least is the metal that makes the world go round: gold. It doesn’t matter which culture you’re more familiar with, because this metal universally represents riches, fortune, and good luck. It’s often paired with red in Chinese New Year. Of course, too much gold can be a little bit of, erm, a statement— so here are a few of our favorite, tasteful watches.

  • Audemars Piguet
  • Breitling
  • Chopard
  • Louis Erard
  • Omega
  • Patek Philippe
  • Rolex
  • Vacheron Constantin
  • Audemars Piguet Royal Oak “Jumbo” Extra-thin Ref. 15202BA.OO.1240BA.02

    If you love bling, this yellow gold-on-gold watch will prove to be a great addition to your collection.

  • Breitling Chronomat 44 Steel & Gold – Golden Sun Ref. CB0110121H1C1

    This watch, aptly named the Golden Sun, shines brightly. You’ll even see it glinting during deep dives, down to an impressive 500m.

  • Chopard Happy Diamonds Icons Watch Ref. 209421-5001

    Encased in transparent sapphire crystal, five diamonds dance around the guilloché dial in this charming watch.

  • Louis Erard 01811PR11.BMA84

    This watch utilizes the PVD (physical vapor deposition) process, making the rose gold coating on the watch last years and years and years.

  • Omega Speedmaster ’57 Co-Axial Chronograph 41.5mm Ref. 331.

    Feeling nostalgic? This watch comes from a collection that’s been reimagined as an even better version of the 1957 original.

  • Patek Philippe Twenty~4 Ref. 7300/1200R-010

    Fit for the woman-on-the-go, this rose gold watch features a silver dial with a finish that resembles wild shantung silk.

  • Rolex Oyster Perpetual Datejust 41 Ref. 126333

    Feel opulent with this watch’s champagne-colored dial and its use of Yellow Rolesor, a combination of Oystersteel and 18 carat yellow gold.

  • Vacheron Constantin Traditionelle Small Model Ref. 25557/Q01R-9277

    At 30mm, this watch is for the tiniest of wrists. Like they always say, the best things in life come in small packages.

Rolex Cosmograph Daytona 1988

Quiz: Which Luxury Watch Are You?

Watch lovers know every timepiece has its own distinct personality. So which one best embodies yours? Take our watch personality quiz to find out.

Fighting words, to be sure, but we’re calling it: These are the watches that are guaranteed to elevate your look, no matter your personal aesthetic.

  1. The Dress Watch

Breguet Classique Chronométrie 7727

For those events that require the wearing of a suit. Usually classic in design, thin, and elegant, it’s worn on occasions when you need to tuck the watch into your sleeve (e.g. a black tie event). Black leather straps are ideal, and since most men consider the watch their only accessory or form of jewelry, is preferably in gold or platinum.

  1. The Divers Watch

Omega Seamaster Ploprof 1200m

There are more than 7,000 islands in the Philippines, so a diver’s watch is a must for the beach lover. After all, wearing a dress watch to a resort makes just about as much sense as wearing a pair of black leather oxfords with boardshorts. This watch needs to have a rotating bezel, a screw down crown, and a helium escape valve. Other features are big, luminous markers, and preferably a rubber strap.

  1. The Chronograph Watch

Hublot Big Bang Ferrari Unico Magic Gold

It’s a cliché because it’s true: Men who love watches are (usually) just as crazy about cars. It comes as no surprise, then, that auto-themed watches are some of the most popular in the market. These typically feature chronographs that can measure elapses time, and have design features inspired by supercars. Bonus points if you get your hands on a brand collaboration.

  1. The Work Watch

IWC Schaffhausen Portugieser Automatic

Yes, everyone should have one, but the watch you choose depends on the job you have, and, realistically, correlates to the size of your paycheck. It should reflect your lifestyle and your daily activities: Are you in surgery all the time? Are you always on the field? Are you always at client meetings? Every industry will have different preferences in brand, style and function, but it should always be automatic and have calendar functionalities.

  1. The Travel Watch

Vacheron Constantin Overseas World Time

Whether you’re travelling for work or leisure, going from one time zone to another is unavoidable at some point, and you don’t want to (or can’t) miss that important flight or appointment. There are three choices for the jetsetter: GMT, Dual Time, or Worldtime. Take your pick.

  1. A Discreet Watch
Jaeger-LeCoultre Reverso Classic Duoface Small Second

There are many occasions being tasteful and discreet is necessary. This is the watch you wear when subtlety is the name of the game and you’d rather not make too extravagant a statement.

  1. The Weekend Watch

Panerai 1950 PCYC Regatta 3 Days Chrono Flyback Automatic Titanio

We’ve covered beach weekends, or the weekends that involve taking the Ferrari out with your friends. This watch is the go-to when you’re hitting the clubs or the bars. This is the watch to wear when you’re channeling a laid-back sort of cool, perhaps in the company of people who actually care about what the Met Gala theme this year was. This is the watch that guarantees you’ll get numbers.

  1. A Rolex

Rolex GMT-Master II

Every collection deserves—no, demands—a Rolex. Due to its popularity, it’s quite rare to find someone who doesn’t know about these classic models. A Rolex is also a great conversation starter, and history has proven that these conversations lead to a good many deals being made. If you already own one, you know what we mean.

  1. A Complication Watch

Audemars Piguet Royal Oak Offshore Tourbillon Chronograph

The apex of every collection. Basically, a jaw-dropping watch that probably has a price tag with seven or more figures. From a perpetual calendar and tourbillions to minute repeaters, this is the type of watch that gets the attention only of those who are in the know. Honestly, this watch alone is enough to get you VIP treatment in a Michelin-starred restaurant, nightlong bottle service at a club with an impossible guest list, or the benefit of being bumped up a waitlist for a highly coveted, well, anything, really.

  1. An Heirloom Watch

Patek Philippe 5208R

Preferably one from your father or grandfather, whom you saw wearing the watch while you were growing up. Nostalgia plays a big part in determining the value of this watch: it’s special because it triggers memories of the person who used to own it. Now that it’s yours, it turns you into a custodian of tradition, of a legacy, so start paying more attention to what wisdom you’ll be passing on to the next generation. And take care of that watch, yeah?

  • 1
  • 2
  • Shop the best vintage watches
    in the Lucerne Shop