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Tag: Longines

Elegance, precision, and accuracy are only some of the ideals that lay at the foundation of the Longines brand. And, appropriately, it is these ideals that have made countless sports organizations turn to the manufacture to play an inarguably important role at events and tournaments, decade after decade. Beginning from the snowy environs of its Saint-Imier workshop, to crossing seas to reach nearly every continent, Longines has served as timekeeper and, more importantly, innovator, in the world of sports for more than a century.

Below, we chronicle the manufacture’s long and storied history as champions of precision in elite athletic competitions.

1832 – Longines is founded in Saint-Imier as a company specializing in creating and selling pocket watches by Auguste Agassiz and partners Henri Raiguel and Florian Morel.

1867 – The manufacture’s factory in Saint-Imier is inaugurated. The company’s first movement, the 20A, is also produced this year; it later goes on to win an award at the Universal Exhibition in Paris.

1878 – Longines produces the 20H calibre, the company’s first chronograph and its first mechanism that can be used for precision timing.

1886 – Longines’ roots in equestrian performance sport begin with supplying New York sports officials with chronographs used for timing races. These models go on to be used by bettors, buyers, riders, and riding schools.

1888 – The manufacture’s first certified chronometer movement, the 21.59 calibre, is created.

1894 – Longines sends two chronographs to St. Moritz for the timekeeping of its skiing and equestrian competitions.

1899 – Prince Luigi Amedeo of Savoie, the Duke of Abruzzi, goes on an Arctic expedition equipped with Longines timepieces, cementing the brand’s association with adventure and exploration.

1908 – Longines wins first prize at the Neuchâtel Observatory’s pocket-chronometers contest for precision.

1912 – The Federal Gymnastics Festival in Basel serves as the setting for the launch of electromechanical sports timing.

1919 – The International Aeronautical Federation names Longines as its official supplier, developing accurate and reliable navigational instruments for aviation.

1924 – The Longines factory provides timekeeping equipment for military ski races in Saint-Imier, marking the company’s first official foray into timing ski events.

1931 – Legendary pilot Charles Lindbergh designs a navigational instrument with Longines, the Lindbergh Hour Angle Watch, which helps pilots calculate their exact geographical location.

1933 – Longines begins a long-standing tradition of timing the annual alpine ski competition organized by the International Ski Federation in Chamonix.

1949 – Longines seeks a patent for the Chronocaméra, which allows for the recording of the start and end of a sports competition, without the need for human intervention.

1954 – The manufacture’s first quartz clock, the Chronocinégines, sets records for accuracy at the Neuchâtel Observatory: with a 16mm camera attached, it allows sports officials to track athletes’ movements as they pass the finish line with images taken every hundredth of a second. The company also launches its iconic Conquest line this year, pioneering the idea of watch families and collections.

1959 – Longines develops the 360, a calibre designed for observatory timing competitions hinged on accuracy. It sets new records for wristwatches at the Neuchâtel Observatory.

1962 – Longines takes on the role of official timekeeper for the Commonwealth Games in Perth, Australia. It’s a position the company took on once again in 2014, in Glasgow, and in 2018, on the Gold Coast.

1964 – British speed record breaker Donald Campbell sets a world time record with the high-speed Bluebird II on Lake Eyre. Longines serves as the timekeeper for this historical event with the aid of the Chronocinégines.

1967 – The Ultra-Chron collection is created, based around a self-winding calibre designed as an alternative to electronics and quartz that are becoming wildly popular with competing brands.

1979 – Longines is officially named the Ferrari Formula 1 racing team’s timekeeper.

1982 – Ultra-thin watches under the banner of the Agassiz line, precursor to the Longines Le Grande Classique collection, are launched. The company also signs technical partnerships with Ferrari’s and Renault’s Formula 1 racing teams, and becomes the official timekeeper of the F1 races for the next decade.

1983 – The manufacture joins the esteemed ranks of the Societe Suisse de Microelectronique et d’Horlogerie, now known as the Swatch Group.

1985 – The International Federation of Gymnastics names Longines as its official timekeeper for all artistic and rhythmic gymnastics events.

1997 – The manufacture launches the Longines DolceVita collection, which becomes a massive seller with younger consumers. The first European Gymnastics Masters are also held, timed by Longines.

1999 – “Elegance is an attitude” becomes the company’s unforgettable slogan, referencing the brand’s ideals and devotion to multi-faceted elegance.

2005 – Longines unveils the Master Collection, a fully-mechanical collection that reinforces the global trend for mechanical movements, and draws from the manufacture’s centuries of heritage and watchmaking tradition.

2007 – Longines signs on as the official timekeeper of the Roland-Garros tournament. The Longines Sport Collection, made up of the HydroConquest, Conquest, GrandeVitesse, and Admiral lines and designed for sportspeople with a preference for an elegant aesthetic, is also launched.

 

2009 – Addressing the market’s gap for pieces designed for feminine wrists, Longines launches the PrimaLuna collection.

2011 – The company lends its name to the Prix de Diane Longines, cementing a partnership with the world of horse racing and such prestigious events as Royal Ascot, the Melbourne Cup Carnival, the Kentucky Derby, and the Dubai World Cup.

2013 – Longines further strengthens its ties to equestrian sport with the signing of a partnership with the International Equestrian Federation, making it the official timekeeper and official watch for the FEI.

2014 – The company draws from its flagship value, elegance, to create the Elegant collection, a series of mechanical watches inspired by various forms and definitions of elegance.

2015 – The Longines Positioning System, game-changing technology which provides data like race rankings, distance, and speed during equestrian events, is unveiled.

2019 – Longines celebrates its 50,000,000th timepiece, which is launched from the iconic Master collection. Each of the manufacture’s numbered watches dating from its inception are chronicled in a unique archival database.

Style comes in many shapes and forms but, for all of us here, no one can be considered truly stylish without one important element: elegance.

Sure, many companies tout the claim that its products are elegant and, admittedly, they are, but few brands embody it as prominently as Longines. For nearly two centuries, the brand has adhered to producing timepieces that are equal parts contemporary and timeless and, with such a long history, it’s unsurprising that they’ve created pieces that would not be out of place in a variety of wardrobes.

So whether your personal style is sporty, tailored, or somewhere in between, we’ve rounded up a few of our favorite pieces from some of Longines’ iconic watch families.

  • For the Sportsman: Longines Skin Diver L2.822.4.56.9
  • For the Minimalist: Longines Elegant L4.809.4.11.6
  • For the Maximalist: Longines Dolce Vita L5.512.5.79.7
  • For the Historian: Longines Heritage L2.819.4.93.2
  • For the Sophisticate: Longines La Grande Classique L4.709.4.11.2
  • For the Jet Setter: Longines Conquest V.H.P. L3.728.4.76.6
  • For the Artist: Longines Mini
  • For the Sportsman: Longines Skin Diver L2.822.4.56.9

    Have a passion for the sun, sand, and sea? Do you get your adrenaline rush from extreme sports? Do you absolutely adore the athleisure trend? If you answered yes to any of these questions, then the Skin Diver is for you. This 42mm piece features a black PVD coated steel case, a black rubber strap, and grained black dial. SuperLumiNova ensures that you’ll be able to tell the time whether you’re deep underwater, off to training, or simply heading to your next adventure.

  • For the Minimalist: Longines Elegant L4.809.4.11.6

    Minimalism is having a moment, and we personally love the look of sleek, uncluttered lines and paring down to the bare essentials. This piece from the Longines Elegant collection is the perfect embodiment of those ideals, and adds more than a healthy dash of elegance to any (possibly monochromatic) outfit. The 34.5mm case, matte white dial, and subdued numerals and hands of this watch are, in a word, timeless.

  • For the Maximalist: Longines Dolce Vita L5.512.5.79.7

    Sometimes, more is definitely more, and what could be more perfect for the maximalist than a watch that takes inspiration from all the classical markers of luxury. Even its name is luxurious: This piece from the Dolce Vita collection blends rose gold and steel, and punctuates the look with diamons and a silver-toned “flinqué” dial.

  • For the Historian: Longines Heritage L2.819.4.93.2

    Inspired by an actual vintage watch designed for the British Royal Air Force in the 1940s, The Longines Heritage Military is an ideal timepiece for the gentleman (or lady) who appreciates the beauty of a bygone age. This 38.5mm case features an opaline dial subtly misted with black, a beautifully aged green leather strap, and an automatic L888.2 movement.

  • For the Sophisticate: Longines La Grande Classique L4.709.4.11.2

    Rattle off its descriptions and this piece from the La Grande Classique de Longines collection would sound like your standard luxury timepiece: white dial, black leather strap, Roman numerals, etcetera. But, much like the sophisticated, expressive wearer for whom it would be ideal, it is so much more than its perceived qualities. We think it’s the combination of an ultra-slim 33mm case—housing an L420 quartz movement—textured alligator strap, sleek hands and dial, and uncommon architecture that make it a stunner.

  • For the Jet Setter: Longines Conquest V.H.P. L3.728.4.76.6

    Racking up the miles? Whether you travel for business, pleasure, or both, the Conquest V.H.P GMT Flash Setting will be your new best friend. Not only does it shift seamlessly from the boardroom to a night out, but changing time zones will never again be a problem, thanks to its innovative Flash Setting system, which uses pulses from your smartphone to adjust the time. And did we mention it has a perpetual calendar?

  • For the Artist: Longines Mini

    One to make an unexpected statement? Take a cue from fashion editorials and pile on the accessories: these adorably tiny watches—measuring only 16mm in diameter—with their bright leather straps, nacre dials, and diamond bezels, would make the most amazing arm party when worn together.

Last year, Longines’ Record collection generated buzz as the manufacture’s first entirely C.O.S.C-certified line of watches, signaling the brand’s dedication to accurate and reliable timekeeping. It didn’t hurt that the watches came in a variety of classic styles perfect for everyday wear. This year, the range gets a stylish update in 18-carat rose gold, bringing it to a new level of sophistication while maintaining its timeless appeal.

The Master collection presents another milestone for Longines, as the first range to house an annual calendar. Unlike standard calendars, annual calendars can automatically distinguish between months with 30 days and those with 31 days. Watch aficionados have been delighted to find this technically sophisticated complication made available at such reasonable price points.

Here are our picks from both collections:

RECORD L2.820.8.92.2

We love this model’s striking deep blue sunburst dial, which is perfectly complemented by the rose gold sheen of the bezel, dauphin hands, and indexes. A blue alligator strap completes the look. As indicated on the dial, this timepiece is certified as a chronometer by the Swiss Official Chronometer Testing Institute (C.O.S.C).

RECORD L2.320.5.87.7

One would usually expect the hands to match the rose gold and stainless steel strap, but this model departs from the norm with indicators in Longines blue. The white mother-of-pearl dial and diamond indices give this chronometer a decidedly elegant and feminine appeal.

MASTER ANNUAL CALENDAR L2.910.4.78.3

Distinctive blue hands jump off the silver barleycorn-stamped dial, adding a modern touch to this otherwise vintage-themed watch. The annual calendar is displayed in month and date windows next to the 3 o’clock mark.

MASTER ANNUAL CALENDAR L2.910.4.77.6

A more feminine version of the annual calendar features diamond indexes, rhodium plated hands, and a steel bracelet. As with all of the annual calendars in the collection, this model houses the new automatic L897 caliber, which can be admired through its transparent case back.

MASTER ANNUAL CALENDAR L2.910.4.92.6

This watch features a clean, minimalist design—the bar indices and rhodium-plated hands are complemented by a simple steel bracelet. At the same time, this timepiece stands out with its blue sunray dial.

MASTER ANNUAL CALENDAR L2.910.4.51.7

This watch features a simple, no-frills design with a black barleycorn-stamped dial and rhodium-plated hands. Its automatic movement is housed in a stainless steel 40 mm case, and has a power reserve of 64 hours.

MASTER L2.628.4.92

Last year’s Master collection made a splash with its colored dials, which came in Longines’ signature shade of blue or gray, and with several diameters for both men and women. We love how this model is uncluttered yet eye-catching, with rhodium plated hands and indices that form a subtle contrast with the sunray dial, and a date display at 6 o’clock. The blue alligator strap perfectly complements the watch face as well.

MASTER L2.128.4.97

Diamond indexes go beautifully with this collection’s striking blue dial, lending it a delicate appeal. A transparent case back allows one to view the movement, and the date window is placed at the 3 o’clock mark.

Discover the Longines Master and Record collections when you visit these boutiques: Longines SM Mega Fashion Hall, Lucerne Glorietta 4, Lucerne Shangrila Plaza Mall, Lucerne Ayala Center Cebu, Lucerne Solaire, L’Atelier Lucerne at Shangrila at the Fort, Le Temps Newport Mall, and Elemento SM Aura. 

 

old clock antique watches luxury

Watch brands are proud of their heritage, and what better way to showcase that by creating new timepieces that take literal inspiration from history?

IWC Tribute to Pallweber Edition ‘150 Years’ historical watches

IWC Tribute to Pallweber Edition ‘150 Years’

Named after Austrian watchmaker Josef Pallweber, who licensed his patented invention to IWC, this is one of the most iconic pocket watches the brand has ever produced. Although other Swiss manufacturers have the license to the invention, it is IWC’s take on it that is the most widely known.

For its 150th anniversary, IWC has revived the Pallweber pocket watch in the form of a wrist watch. The 45mm case, similar in size to its predecessor, caters to the modern appeal of large watches. Its most noticeable feature is the iconic digital display, whose jumping numerals’ smooth movements are made possible by the in-house caliber 94200.

Longines Legend Diver historical watches

Longines Legend Diver

The name says it all: The Longines Legend Diver is regarded as Longines’ best-selling heritage model, and for good reason. Based on the Longines Nautilus Skin Diver from the 1950s, both sport the iconic Super Compressor which features two crowns on the right side of the case, reminiscent of early divers’ watches.

Other familiar features include an internal bezel, and elongated minute and hour markers on the dial for increased legibility. Longines went as far as to put a faux patina on the luminous markers to recreate the look of a vintage Skin Diver. Not every feature was an aesthetic consideration, however; it now boasts of improved water resistance, rated up to 300 meters, and features a date window is added for functionality.

Panerai Radiomir PAM00687 historical watches

Panerai Radiomir PAM00687

With the yellow to orange gradient on the dial, the first impression of this watch is usually a reaction to Panerai’s unusual choice of colors. Looking back at this history of this design, however, reveals a much more serious, somewhat dark subject: the use of radium in watches in the 1920s. A highly radioactive and toxic material that can be fatal to whoever comes in contact with it, it was embedded into now-defunct Panerai-patented luminous paint, which was subsequently applied onto the original Radiomir dials by so-called Radium Girls. After the discovery of the element’s effects on health, Panerai stopped the use of radium.

The current iteration of the Radiomir replicates the aesthetic qualities provided by radium—such as the gradual discoloration caused by radiation on the originally black dial—albeit in a much safer way.

Zenith Pilot Type 20 Extra Special historical watches

Zenith Pilot Type 20 Extra Special

Zenith has nearly a century of experience making pilot’s watches—the first in 1909—and clearly has a firm grasp of what they should be, even manufacturing one for Louis Bleriot when he became the first man to fly across the English Channel. The idea of the pilot’s watch as we know it today, in fact, draws much of its looks and functions from Zenith’s original iterations.

The oversized case and dial, bold Arabic numerals, cathedral hands, and onion crown were all featured in the watch created for Bleriot, inspired by the onboard instruments also manufactured by Zenith. The current Extra Special is an ode to this iconic design that started it all.

No matter your age, a watch will always be a part of your life: telling time with an (analog) clock is one of the first lessons you were taught in kindergarten, peppered through lessons about the ABCs and 123s; children’s book series always have that one title called “What Time is It?” or something equally charming; and we all remember having that one (probably plastic) watch with our favorite cartoon character emblazoned on the dial.

In this day and age of the smartwatch and the inescapable mobile phone, however, the number of people who live their days by the hour and minute hands on their wrists is slowly getting smaller and smaller.

Admittedly, a working knowledge and fondness for watches is slowly becoming less and less common, but there is a growing group of young watch enthusiasts who have embraced the joys of this art. For their part, watch brands are studying and riding the wave of trends to remain relevant, and this resurgence amongst a younger audience is something we’re ardently championing.

Here’s a selection of timepieces that are up to par with the trends of the new generation.

Panerai Luminor Base Logo millenials

Panerai Luminor Base Logo

With its sleek design and larger cases, Panerai is undoubtedly king of the oversize watch trend. The brand offers timepieces that are more accessible for the young watch enthusiast, so If you’re an aspiring Paneristi, you can’t go wrong with the Luminor Base Logo. It embodies all of brand’s iconic aesthetics: the cushion case, crown bridge and dial all scream Panerai.

IWC Pilot’s Watch Mark XVIII millenials

IWC Pilot’s Watch Mark XVIII

This flieger style watch has a long-running history, with the first iteration of this watch developed in 1948 for the British Royal Air Force. Aesthetically, the design didn’t go through too many drastic changes, a testament to its timelesness. The IWC Pilot’s Watch Mark XVIII is perfect for the wearer who appreciates a sleek take on a historically inspired timepiece from a world renowned brand.

Tudor Black Bay GMT millenials

Tudor Black Bay GMT

Tudor is probably the first brand to be introduced for the purpose of being more accessible to a wider market, positioned as a more affordable option to its sister brand, Rolex. Tudor’s vintage styling, however, allows the brand to step out of its parent company’s shadow. Their most recent release is the Black Bay GMT. Although similar to a vintage Rolex GMT Master, it still features original design cues, like the split bezel color inspired by two iconic Black Bay models from the past.

Longines L2.759.4.78.3 millenials

Longines L2.759.4.78.3

Founded in 1832, Longines is one of the world’s oldest watch brands. Since its acquisition by the The Swatch Group, pioneers in promoting watches to literal children, Longines’ approach has evolved from merely targeting an older, more established audience to creating watches specially designed for young professionals. Their Master Collection, for example, embodies the manufacture’s technical prowess while aesthetically catering to a more youthful market.

 

Jaeger-LeCoultre Polaris millenials

Jaeger-LeCoultre Polaris

When you think of Jaeger LeCoultre, the first thing that comes to mind are the classic Reverso watches, more associated with the the older, polo-playing set—or vintage design enthusiasts. With the release of the new Polaris line, however, Jaeger-LeCoultre has rounded out its offerings with a collection ideal for the modern lifestyles. Equal parts sporty and elegant, the Polaris line also has the distinction of being inspired by original designs from 1968.

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