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Tag: IWC

Before telescopes, probes, and all kinds of space technology existed, man had only his eyes to observe and make sense of the world around him. It was this unquenchable sense of wonder that served as fuel for individuals to reach great heights in the field of space and science. We’re honoring that extraordinary drive with watches that have been deeply inspired by all things outer space.

 

Patek Celestial Moon Age
 

Patek Philippe Celestial Moon Age 6102P 

Leave it to Patek Philippe to create a dreamlike masterpiece with an out of this world display of mathematics. The Celestial Moon Age 6102P’s deep blue dial is made up of several rotating sapphire crystal discs that chart the celestial bodies and the moon’s phases. And as the dial slowly rotates, the stars simultaneously change as well. If set correctly, the cardinal points can help locate a portion of the sky that’s visible from Geneva. Two skeletonized feuille hands indicate the hours and minutes of solar time which is the timekeeping system that everybody else in the world uses, and a red crescent tipped white hand points to the date on the inner bezel.

 

A. Lange and Söhne Richard Lange Perpetual Calendar Terraluna
 

Lange & Söhne RICHARD LANGE PERPETUAL CALENDAR “Terraluna”

Through the caseback of the watch you’ll catch a glimpse of its inner workings and three important discs: the earth, the sky, and the moon. The discs are designed to show you the moon (which also has a moon phase indicator) and sky from the perspective of the Northern Hemisphere, with the balance wheel acting as the sun. When the earth does a full rotation once every 24 hours, it’s easy to find the time of any location on the globe. How? With the 24-hour ring that surrounds the plate. All you have to do is make a straight line from the North Pole to any country, and from there you can already figure out the time in that location.

 

Jaeger-LeCoultre Master Grande Tradition Tourbillon Celeste
 

Jaeger-LeCoultre Master Grande Tradition Tourbillon Céleste

The revamped Jaeger-LeCoultre Master Grand Tradition model lets you live your life according to the stars. The latest Jaeger-LeCoultre timepiece uses a time frame of 23 hours, 56 minutes, and 4 seconds—using the distant stars, rather than the sun, as a reference point in timekeeping. The celestial dial displays the Northern hemisphere, and on its outer ring are constellations of each zodiac, along with the corresponding symbols associated with the signs. To know which point in time you are currently standing in, all you have to do is look at the small triangular gold marker. Adding the finishing touches to the timepiece are the rose gold tourbillon and the glow from its luminescent hour markers and constellations.

 

Rolex Pepsi Meteorite Dial
 

Rolex GMT-Master II Pepsi Meteorite Dial

While the GMT-Master II Ref. 126719BLRO still has the signature GMT-Master II  40mm case, blue and red “Pepsi” cerachrom bezel, and COSC-certified automatic calibre 3285 movement, this model is delivered with a white gold oyster bracelet and stunning, one-of-a-kind meteorite dial. If you look closely through the cyclops magnifier, you can even see bits of the meteorite’s grain.

 

 

IWC Schaffhausen Portugieser Siderale ScafusiaIWC Schaffhausen Portugieser Siderale Scafusia
 

IWC Portugieser Sidérale Scafusia

On the front, nothing seems out of the ordinary. You see a typical IWC Portugieser with an added constant-force tourbillon, a power reserve and sidereal time indicator. The sidereal time, also called “star time”, is a system commonly used by astronomers to locate the same stars in the same position every night. When turned over to its caseback, the stellar magic begins. Immediately grabbing hold of your attention is a rotating astrological map that can be customized according to which part of the sky you’d like to have framed. The yellow circle you see is called the horizon and within it are the stars visible during the day or night. The back features yet another sidereal time indicator, found on a white outer ring with a red triangular marker and a dot on top. Within it is a black inner ring which turns out to be a solar time indicator. On top of the chart is a perpetual calendar that begins counting the days from 1 to 366, and located right next to it is a leap year indicator.

 

Omega Speedmaster Moonwatch
 

Omega Speedmaster Moonwatch Professional family

Accompanying Buzz Aldrin to the historic moon landing in July 1969 was his trusty Omega Speedmaster. It was because of this key event that the timepiece was given the title “Moonwatch.” But even prior to the lunar landing, the Speedmaster Moonwatch had gone through countless journeys and expeditions with astronauts on six Apollo missions. In 1964, NASA was on the hunt for a chronograph that could be used for future space missions. Omega and three other contenders took a chance and sent each of their top performing watches to go through, and hopefully pass, NASA’s rigorous tests. Some of these tests involved environmental shifts, drastic changes in temperature and pressure, and vibration frequencies. Due to its robustness and precision, it was a no-brainer for NASA to have the Moonwatch be part of the official equipment for all piloted space missions. Up to this day, the Omega Speedmaster Moonwatch is the only watch certified by the federal space agency for astronauts to use on an extravehicular activity.

 

Girard-Perregaux Cosmos
 

Girard-Perregaux Cosmos 

The Cosmos was the grand highlight of Girard-Perregaux’s “Earth to Sky” collection back in SIHH 2019, and it does an exceptional job at showing the art and beauty in science. This timepiece brings a tourbillon, a sky chart, and world complications all onto one three-dimensional dial. Displayed at your 3 o’clock is a titanium globe with raised continents which has a second time zone indicated by the 24-hour scale found near the equator. Opposite to it is a deep blue globe with a luminescent, laser-engraved sky chart that does a full rotation equivalent to one sidereal day and displays zodiac constellations that’s customizable on request. The local time is displayed on the top of the dial, and the tourbillon with a black PVD treated titanium bridge is located at the bottom of the dial. The case housing this was carved from bead blasted titanium, and is protected by a curved sapphire crystal that acts like a telescope.

During the Philippine leg of the Swiss manufacture’s 150th global birthday celebration, IWC Schaffhausen’s very own Stanislas Rambaud, Managing Director for Southeast Asia, sat down with Lucerne Luxe Magazine to talk about the brand’s advocacies, its consumers, and how it manages to stay relevant in a quickly digitizing world.

Lucerne Luxe Magazine (LLM): How do you think IWC, with its 150 years of history, manages to present its heritage while still reaching a younger, more digitally-inclined market?

Stanislas Rambaud (SR): I think it starts from the very beginning—it starts in our DNA. Just to give you a bit of a background, our founder, Florentine Ariosto Jones, was an engineer and watchmaker from Boston. His idea was to travel to Switzerland to combine his engineering skills with the savoir faire of Switzerland in watchmaking. I would say innovation is part of the IWC DNA, and has been from the very beginning. It is how we grew over the years: by being loyal to the heritage of our founder, to our products, and to this innovation. Our watches remain mechanical, but the way we communicate is embracing digital. We were the first to have a strong community on social media, we have been very advanced in e-commerce, and in all our partnerships, such as the 360-activation campaign with Bradley Cooper and many digital touchpoints. Digital is a great way to speak to our customers and to reach new, younger audiences.

 

IWC’s recent campaign with Academy Award-nominated actor and watch enthusiast Bradley Cooper broke new ground with the use of interactive technology.

 

LLM: What are the insights that you’ve gleaned from your audience and how are you going to integrate them into how the brand markets itself?

SR: That’s the beauty of digital and all this transformation: we get a lot more information compared to 10 years ago. Our role is to better understand our customers through social media, through digital. With all this information we understand what our customers like in our products, if our partnerships are in line with our customers’ values and expectations. You can communicate almost instantly with your customers and you can get almost instant feedback. That way, you can also adapt and react quickly. Everyone talks about multi-channels or omni channels, but today, there’s really no channels: you have to be everywhere. Brands will be able to sell products on their websites, their partners’ websites, Instagram, Facebook, through apps…Now, you have to make sure that you can reach your customer wherever they’re shopping. This brings new challenges. It is the challenge of the industry, ensuring a consistent and qualitative customer experience across all these channels.

LLM: IWC’s sustainability efforts are something to be very proud of. Is giving back something that matters more to and resonates with your audience now, compared to how it did in the past?

SR: It is all about giving back. Today, we are a successful brand and we believe it is important to give back. Part of our values—which include a passion for perfection and precision—is our passion for protecting the environment. Over the last few years we have forged partnerships with different organizations and people who support the same causes, and it’s not something that’s going to change in the next few years. We are strengthening our existing partnership with the Costeau Society, and the Laurel Foundation, and other foundations all over the world. We are giving back to society, and I believe we are the first watch brand to be carbon neutral—it’s a commitment and statement we made years ago. We are all responsible for the future of this planet and the future of our children. Everybody has to act—whether they’re an individual or a company—and IWC is a leader in bringing the industry in that direction.

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