Lucerne Luxe Magazine | Luxury Watch Articles, News, and Videos

swiss watches philippines

luxury watch articles

rolex philippines news

tudor philippines news

omega watch philippines news

watches philippines
luxury watches philippines
patek philippe philippines
ADVERTISEMENT
  • Discover more brands
    on the Lucerne Luxe site.

    EXPLORE NOW


Discover more brands
on our corporate site.


  • Shop the best vintage watches
    in the Lucerne Shop

    SHOP NOW

Shop the best vintage watches
in the Lucerne Shop

Tag: Great Watch Sale 2018

Mark your calendars, watch fans: From October 12 to 14, 2018, Lucerne will hold its third Great Watch Sale at the Holiday Inn Makati.

With over 60 brands on sale—including Ball, Baume et Mercier, Bell & Ross, Breitling, Certina, EDOX, Hanhart, Longines, Maurice Lacroix, Omega, Philip Stein, Tudor, Ulysse Nardin, Vulcain, Bulova, Graham, Jean Richard DJR, Raymond Weil, Swarovski, TW Steel, Victorinox, BCBG, Cerruti, Ferrari, Fossil, Lacoste, and Michael Kors—it would be an understatement to say that going into biggest Great Watch Sale yet could be a little overwhelming.

Click through this slideshow to see some of what we think are the best deals at this year’s most awaited watch event.

  • EDOX Grand Ocean 93004 357N NIN
  • Cerruti 1881 CRA078Z281H
  • Chronoswiss Timemaster Flyback Chronograph
  • Raymond Weil Gents Freelancer Automatic Date
  • BCBG IBG6349
  • Glycine Lagunare
  • Vulcain Anniversary Heart Automatic Steel
  • Hanhart PRIMUS Pilot 740-220-002
  • EDOX Grand Ocean 93004 357N NIN

    Original Price: PHP 115,600
    Discount: 60%

    A steal for such a great looking and high quality dive watch that you know will perform. At 45mm wide and 12mm thick, it’s a substantial steel, PVD, and rubber piece, and features the automatic EDOX Calibre 93 movement, a screw-in sapphire case back, GMT function, and water resistance up to 100m.

  • Cerruti 1881 CRA078Z281H

    Original Price: Php 16,150
    Discount: 70%

    A great choice if you’re looking to integrate rose gold tones into your watch wardrobe, this piece has several cool aesthetic features such as a gold-toned crown guard and contrasting black ceramic band.

  • Chronoswiss Timemaster Flyback Chronograph

    Original Price: Php 306,000
    Discount: 70%

    It bears mentioning when a brand proudly proclaims that it uses only mechanical movements, even after the rise of quartz, and Chronoswiss proudly stands by centuries of watchmaking tradition. With the manufacturer’s signature knurled bezel and crown, this sporty but quirky piece not just turns heads, but also performs, thanks to its flyback chronograph function.

  • Raymond Weil Gents Freelancer Automatic Date

    Original Price: PHP Php 85,000
    Discount: 50%

    With a 42mm stainless steel case and bracelet, contrasting black guilloche dial, sapphire crystal, and clever date display, this automatic timepiece is a no-brainer for anyone looking for a watch that bridges sportiness with minimalist elegance.

  • BCBG IBG6349

    Original Price: Php 8,550
    Discount: 70%

    With its 38mm rose gold toned case, black enamel bezel, and black leather strap, this oversized women’s watch is an on-trend value that sets you back about as much as you might pay for dinner.

  • Glycine Lagunare

    Original Price: Php 68,650
    Discount: 70%

    Love the idea of a dive watch, but with a vintage aesthetic? Then the Glycine Lagunare is for you. Named after the Italian word for “lagoon”, this 46 mm watch by the 104-year old Swiss watch manufacturer is rated to 30 ATM, and is an elegant piece that would look fantastic in and out of the water.

  • Vulcain Anniversary Heart Automatic Steel

    Original Price: Php 295,500
    Discount: 60%

    In the market for a watch that makes a statement? This 42mm stainless steel piece from the 150-year-old Swiss brand is a striking option. Not only is it a stunning watch, but it also stays true to Vulcain’s heritage as a pioneer of mechanical alarms: its Cricket Calibre V-18 features a 20-second mechanical alarm, putting this wristwatch firmly in the “value for money” category.

  • Hanhart PRIMUS Pilot 740-220-002

    Original Price: 272,500
    Discount: 60%

    A gorgeous take on the pilot’s chronograph, this piece from 19th century watch house Hanhart draws from history to create a watch perfect for the 21st century sportsman. A steel case houses an automatic chronograph movement with a 42 hour power reserve, small seconds and 30 minute dials, a date display, and Super LumiNova® coated hands and indexes for optimum legibility. Add a Swiss mechanical chronograph movement to the formula and we’re willing to bet there’s nothing in the market that can compete at this price.

Lucerne’s Great Watch Sale is back, and it’s an event that no watch enthusiast should miss. Exclusive to BPI credit and debit card holders, the three-day sale offers discounts of 30 to 70% across 50 brands, including Omega, Tudor, Breitling, Baume et Mercier, Longines, Philip Stein, TW Steel, and Lacoste. BPI is even offering credit card holders 12-month installments with 0% interest for purchases of at least P10,000 to P100,000, and 24-month installments with 0% interest for purchases over P100,000. The sale will run from October 12 to 14, 2018, from 11:00 a.m. to 8:00 p.m. at the Holiday Inn Glorietta.

Generally speaking, sales this exciting tend to devolve into something similar to the Hunger Games. But since we’re all civilized gentlemen and women here (aren’t we?), Lucerne has implemented an efficient system to ensure that shopping remains a pleasant experience. While queues are inevitable at every step of the process, rest assured that there will be lounge areas provided so that you can relax, have a snack, or sip on a cup of coffee while waiting to shop for your favorite brands.

Here’s how to proceed and what to expect at the Great Watch Sale:

Step One: Register and present your BPI credit card

After checking your credit card’s validity, the staff will present you with a customer ID upon registration. You’ll need this to enter the sales floor: no ID, no entry, and no service.

If you have friends who want to shop but don’t have a BPI credit card, you’re free to take them with you, but they’ll need to use your card for purchases. To maximize your own shopping experience, you might want to avoid bringing the whole village with you so that the staff can still give you more personalized service.

If the selling area is full, you’ll be given a queue number instead of an ID to maintain a comfortable shopping experience for everyone. If the estimated wait time is less than 20 minutes, you’ll be asked to wait in the lounge. You may also leave your mobile number with the staff so they can send you alerts once it’s your turn to enter the selling area. Don’t worry if you don’t see the text message right away—as long as you’ve received it, you can cut the line when you arrive.

Step Two: Shop!

All your purchases from different brands will be collected in one tray labeled with your customer ID number. Once you’ve chosen a watch, inform the the sales clerk of your ID number and ask to have it set aside for you.

Pro tip: While you may be looking to get some Christmas shopping done, make sure to prioritize the watches you want for yourself first. If you see something you like, grab it—chances are it will disappear the moment you turn your back. There’s usually a short line of five to eight people at the Omega and Philip Stein counters, so you may want to visit those brands first.

Step Three: Review Your Tray

This is your final chance to change your mind about which pieces you really want to buy. Take note that reservations will not be accepted, so you’ll need to decide on and purchase your watches within the day.

lucerne great watch sale 2018

Step Four: Proceed to the Cashier

Make sure you’ve already made the rounds of all the brands you’re interested in—if you want to shop again after paying, you’ll need to register again.

Pro tip: Maxed out your credit card? Don’t worry—there will be BPI staff who can call in to extend your credit limit right then and there.

Step Five: Go to Packaging and Releasing

This is where the staff will retrieve the watches’ warranty cards, and ensure that they are all in perfect working order. Once you’ve received your purchases, surrender your ID and you’re done.

And that’s it! Five easy steps between you and some of the best watch deals you’ll find this year.

Have any questions we haven’t answered? For more updates and information about the Great Watch Sale 2018, you may visit and message us at facebook.com/lucerneluxe. See you at the sale!

  • Shop the best vintage watches
    in the Lucerne Shop

    SHOP NOW


SHOP THE BEST VINTAGE WATCHES
IN THE LUCERNE SHOP

NEWSLETTER