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Your Survival Guide to the Great Watch Sale 2018

Lucerne’s Great Watch Sale is back, and it’s an event that no watch enthusiast should miss. Exclusive to BPI credit and debit card holders, the three-day sale offers discounts of 30 to 70% across 50 brands, including Omega, Tudor, Breitling, Baume et Mercier, Longines, Philip Stein, TW Steel, and Lacoste. BPI is even offering credit card holders 12-month installments with 0% interest for purchases of at least P10,000 to P100,000, and 24-month installments with 0% interest for purchases over P100,000. The sale will run from October 12 to 14, 2018, from 11:00 a.m. to 8:00 p.m. at the Holiday Inn Glorietta.

Generally speaking, sales this exciting tend to devolve into something similar to the Hunger Games. But since we’re all civilized gentlemen and women here (aren’t we?), Lucerne has implemented an efficient system to ensure that shopping remains a pleasant experience. While queues are inevitable at every step of the process, rest assured that there will be lounge areas provided so that you can relax, have a snack, or sip on a cup of coffee while waiting to shop for your favorite brands.

Here’s how to proceed and what to expect at the Great Watch Sale:

Step One: Register and present your BPI credit card

After checking your credit card’s validity, the staff will present you with a customer ID upon registration. You’ll need this to enter the sales floor: no ID, no entry, and no service.

If you have friends who want to shop but don’t have a BPI credit card, you’re free to take them with you, but they’ll need to use your card for purchases. To maximize your own shopping experience, you might want to avoid bringing the whole village with you so that the staff can still give you more personalized service.

If the selling area is full, you’ll be given a queue number instead of an ID to maintain a comfortable shopping experience for everyone. If the estimated wait time is less than 20 minutes, you’ll be asked to wait in the lounge. You may also leave your mobile number with the staff so they can send you alerts once it’s your turn to enter the selling area. Don’t worry if you don’t see the text message right away—as long as you’ve received it, you can cut the line when you arrive.

Step Two: Shop!

All your purchases from different brands will be collected in one tray labeled with your customer ID number. Once you’ve chosen a watch, inform the the sales clerk of your ID number and ask to have it set aside for you.

Pro tip: While you may be looking to get some Christmas shopping done, make sure to prioritize the watches you want for yourself first. If you see something you like, grab it—chances are it will disappear the moment you turn your back. There’s usually a short line of five to eight people at the Omega and Philip Stein counters, so you may want to visit those brands first.

Step Three: Review Your Tray

This is your final chance to change your mind about which pieces you really want to buy. Take note that reservations will not be accepted, so you’ll need to decide on and purchase your watches within the day.

lucerne great watch sale 2018

Step Four: Proceed to the Cashier

Make sure you’ve already made the rounds of all the brands you’re interested in—if you want to shop again after paying, you’ll need to register again.

Pro tip: Maxed out your credit card? Don’t worry—there will be BPI staff who can call in to extend your credit limit right then and there.

Step Five: Go to Packaging and Releasing

This is where the staff will retrieve the watches’ warranty cards, and ensure that they are all in perfect working order. Once you’ve received your purchases, surrender your ID and you’re done.

And that’s it! Five easy steps between you and some of the best watch deals you’ll find this year.

Have any questions we haven’t answered? For more updates and information about the Great Watch Sale 2018, you may visit and message us at See you at the sale!


Comments (13)

    • Lucerneluxe Magazine

      Hello Phil,

      The following brands will be participating in the Great Watch Sale: Omega, Tudor, Breitling, Baume & Mercier, Bell & Ross, Maurice Lacroix, Longines, Edox, Ball, Certina, Philip Stein, Lacoste, Fossil, TW Steel, Ferrari, Bulove, Cerruti 1881, Swarovski, Michael Kors, Victorinox, Wenger, Graham, Jean Richard DJR, Ulysse Nardin, Raymond Weil, Meccaniche Veloci, Vulcain, Hanhart, Glam Rock, and many more. Thank you, and we hope to see you there.

    • Lucerneluxe Magazine

      Hello James,

      Thank you for your inquiry. Rolex will not be participating in the Great Watch Sale, though we will be including many brands such as Omega, Tudor, Baume et Mercier, Philip Stein, Longines, Breitling, and many more. Thank you, and have a lovely day.

    • Lucerneluxe Magazine

      Hi Benjie,

      Lucerne does not carry Tissot, though we will be including many brands such as Omega, Tudor, Baume et Mercier, Philip Stein, Longines, Breitling, and many more at the Great Watch Sale. Thank you, and have a lovely day.

    • Lucerneluxe Magazine


      Although there will be Tudor watches on sale, we cannot guarantee that these specific models will be available. We do recommend you visit the sale, which starts today, to see what watches will be on display. Thank you!

    • Lucerneluxe Magazine

      Hello Ken,

      I’m sorry, but we cannot guarantee the BPI Madness Limit for your account without details. BPI representatives will be there at the sale to answer your questions. 

Thank you, and have a great day.

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