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Molto Bello: Italian Watch Brand D1 Milano Offers Stylish, Accessible Timepieces

In an industry where a company with only several decades under its belt is considered a fledgling brand, watch manufacturer D1 Milano is barely in its infancy. That, however, hasn’t stopped the Italian company from becoming, thanks to all things modern and tech-driven, one of the fastest growing watch brands in the world.

First conceptualized by 26-year-old entrepreneur Dario Spallone as a project at the Bocconi University’s Business Incubator in Milan—a city whose spirit is clearly a driving force in the brand’s development—D1 has in less than a decade grown into a thriving brand with a presence in 28 countries, helping redefine how younger consumers perceive watchmaking, fashion timepieces, and contemporary style. Today, it has offices in Milan, Dubai, and Hong Kong, and is available at over 500 points of sale worldwide.

Inspired by the strong, distinct aesthetics of Italian fashion from the 1970s, D1 Milano’s pieces are made from premium materials and finishes: from polycarbon and silicone to leather and stainless steel, pieces for both men and women are available in various styles at various, affordable price points.

“It’s not a brand that draws its inspiration from my view or from any one individual view in particular, but it takes its inspiration from the synergy of all the team members involved,” says Spallone.  “Someone who would wear D1 Milano is cool, who plays by the rules but has some unique detail that they like to look at that makes them stand out. We say people who wear our watches wear their attitudes. This is a watch that gives you social recognition even if it doesn’t cost $10,000,” he adds. “It’s not about the price. This is a watch that you can wear every day and don’t feel, but at the same time it makes you proud because it differentiates you. It shows that you care about details, about trends, about style.”

Four distinct watch families from D1 Milano made their Philippine debut this year: the Polycarbon collection, the brand’s super light, sporty watches; the Super Slim collection, with interchangeable straps and bracelets; the Ultra Thin collection, an elegant, unisex selection; and the P701 collection, whose models feature automatic movements and skeleton dial versions.

Here are a few of our favorite pieces from the brand:

  • PCBJ01
  • SSLL01
  • SSML02
  • ATRJ02
  • SKRJ02
  • SKBJ03
  • UTBL01
  • UTB03

Discover more D1 Milano pieces when you  visit Swissgear Greenbelt 1, Wristpod Uptown Mall, Robinsons Ermita, SM Megamall, Swissgear SM North, Shangri-La Mall, and SM North EDSA.


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