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Rolex and the Academy: A Brief History

Rolex and the Academy

Rolex is a household name. A fact that was probably helped along by numerous unsponsored appearances on the silver screen like in
Glengarry Glen Ross, American Psycho, and the first ever James Bond movies. So Rolex being the exclusive watch of the Academy of Motion Picture Arts and Sciences, more popularly known as the Oscars, comes as no surprise.

Greenroom for the Academy Awards designed by Rolex

The Greenroom, designed to look like an observatory in a polar landscape.

Rolex first partnered up with the Academy by creating a unique design for the Greenroom back in 2016. The Greenroom is the place where presenters and award winners can relax and collect themselves before or after they go on stage, away from the pressure of the audience and the media. They became a Proud Sponsor of the Academy Awards in 2017, and they haven’t stopped designing the Greenroom since. Their most recent one has the theme of polar landscape, a topic close to the brand.

They also became a Founding Supporter of the Academy Museum of Motion Pictures, a museum currently in construction in Los Angeles. It aims to be the place where filmmaking and its past, present, and future can be celebrated with exhibitions and programs.

The Academy Museum of Motion Pictures, sponsored by Rolex

The Academy Museum of Motion Pictures in construction.

Rolex’s close ties with the film industry is made tighter with them partnering up with renowned filmmakers who hold 57 Oscars among them: Martin Scorsese (Goodfellas, The Wolf of Wall Street), James Cameron (Titanic, Avatar), Alejandro G. Iñárritu (Birdman, The Revenant), and Kathryn Bigelow (The Hurt Locker, Zero Dark Thirty). Scorsese and Iñárritu have also been mentors in the brand’s Mentor and Protégé Arts Initiative, a program that partners up young artists from all over the world with veterans in their respective industries.

This partnership between true icons only serves to cement Rolex’s prominence in cinema through the decades, and hopefully for more decades to come.

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