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Get the L.U.C: 5 Style Lessons We Learned from Chopard’s “Gentleman’s Way” Series

Chopard may be famous for fine jewelry, but watch enthusiasts in the know admire the brand for its well-made timepieces—particularly those in its L.U.C collection. Named after founder Louis-Ulysse Chopard, this line is composed of limited-edition watches that have been manufactured entirely in their ateliers in Fleurier, Switzerland. This is where Chopard pulls out all the stops and shows off their ability to create complicated watches—each piece is COSC-certified, with either a Qualité Fleurier or Poinçon de Genève certification as well.

Such exceptional timepieces deserve to be promoted in an unconventional way, and that’s where Chopard’s “Gentleman’s Way” series jumps in. Each cheeky short—featuring a very dapper gent, of course—spoofs a conventional code of conduct. After all, what is a gentleman if not a master of wit and humor? Here’s a rundown of some of the style lessons we’ve learned from these videos, and the gorgeous watches featured in each.

Dress for the job you want, not the job you have.

This old maxim is certainly as true as ever, and it takes a very ambitious man to pull off a bowler hat.




The Watch: L.U.C Lunar One

Chopard L.U.C Lunar One

If you’re reaching for the moon, you might as well wear a beautiful moon phase watch while doing so. The L.U.C Lunar One stands out with its stunning moon phase display, in which the moon and stars revolve around the axis of the small seconds subdial at 6 o’clock.

Its perpetual calendar is displayed through a large twin-date aperture at 12 o’clock. It also features a month and leap year subdial at 3 o’clock, and a day and 24-hour indicator at 9 o’clock. That’s a whole lot of information on just one watch, but the Lunar One manages to display everything legibly on a blue sunburst satin-brushed dial. Its platinum case contains a self-winding L.U.C Calibre 96.13-L with a 65-hour power reserve.

Commit to your look.

The Chopard gentleman apparently loves his suits. Whether he’s playing football, riding a motorcycle, or being chauffeured by his dog, he does it in style with a suit that fits like a glove.




The Watch: L.U.C Perpetual Twin

This model’s L.U.C Twin Technology (two stacked mainspring barrels), together with its micro-rotor, allows it to run on a reliable 58-hour power reserve. Subtle touches make for a very legible watch: a silver-toned dial with matte subdials and polished applied Roman numerals, along with a black and white color scheme. Its perpetual calendar is displayed at 12 o’clock, while its three subdials indicate seconds, days, months, and leap-years. Its 96.22-L calibre is housed in an stainless steel case. With its unassuming yet elegant design, it’s a watch that you could wear pretty much anywhere, whether you’re headed to the office or a formal event.

Know how to roll up your sleeves.

There will always be occasions when you need roll up your sleeves, whether it’s feeding your toddler or adding a casual touch to a somewhat formal outfit. Being able to fold them up without wrinkling them is always a useful skill.



The Watch: L.U.C XP

Chopard L.U.C XP

The Chopard XP manages to be both casual and classy at the same time, with its blue cashmere strap complemented by blued steel hands and hour markers on a silver toned, dacron-finished dial. It may be the most minimalist watch in the L.U.C range, and it’s definitely for the gent who likes to keep things clean and simple. Its ultra-thin Calibre L.U.C 96.53-L is self-wound using a tungsten micro-rotor, and has a 58-hour power reserve.

Know your sizes.

A big part of dressing well is making sure your clothes and accessories have the right fit. After all, even the most well-made clothes can look sloppy if they’re the wrong size for your frame, and the same applies to watches. Whether you’re into tonneau, round, or square watches, make sure they’re the correct size for your wrist and fit comfortably underneath your cuff.



The Watch: L.U.C Heritage Grand Cru

Chopard L.U.C Heritage Grand Cru

With a 7.7 mm-thick case, the L.U.C Heritage Grand Cru slips easily under one’s cuff. Its unusual tonneau shape, together with its 18-karat rose gold case and bold Roman numerals give it a certain air of elegance, authority, and old-world charm. Its porcelain-type dial features a minute track and small seconds sub-dial with a date window at 6 o’clock.

Its in-house L.U.C Calibre 97.1-L automatic movement is powered by a beautiful 18-karat gold micro-rotor, and has a 65-hour power reserve.

If you find yourself underdressed, just power through.

Showing up to an event in less-than-appropriate attire can be pretty mortifying, but you can get through anything by laughing it off and carrying yourself with confidence.




The Watch: L.U.C XPS 1860 Officer

We love this model’s guillochéd honeycomb motif, which is echoed on its officer-type caseback. The caseback opens to reveal an engraving of Chopard’s old 1990s logo,featuring the words “Chopard Manufacture” surrounding a beehive, along with an ultra-thin L.U.C 96.01-L movement. The L.U.C XPS 1860 Officer features an 18-karat white gold case, and has a 65-hour power reserve.

Photos courtesy of Chopard.

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