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Category: Features

Ah, February. The season for roses, candies, and copious bottles of fine wine to celebrate romance. And while those traditional symbols of Valentine’s Day are wonderful in their own right, we also believe that the deepest, most lasting, most meaningful relationships should be commemorated with something as enduring as your love.

Here, we’ve picked out a few of our favorite pairings— so this season, you can wear your heart on your sleeve, and on your wrist.

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The Lunar New Year marks the beginning of the Year of the Earth Pig. Looking for a dose of luck? Traditionally, its recommended that we wear colors associated with the elements of fire and metal to reap the benefits of earth.

For the unitiated, the rationale lies in how fire creates earth—in the way that fire creates ash—and earth bears metal.

Traditionally, the colors for fire are tones of red, orange, and pink, while for metal, it’s the more straightforward white and gold.

Even if you aren’t a believer in the idea of wearing “lucky” colors, it’s undeniable that certain colors have specific effects on us. What colors we choose to wear or surround ourselves with can affect our emotions and our behavior, which, in turn, can affect our daily lives.

So whether you’re feeling lucky, or don’t even believe in the concept of luck, here’s a list of beautiful watches in these recommended hues.


Red has long been associated with Chinese culture and regarded as a symbol of happiness and prosperity. It’s the color of the iconic lanterns during Chinese New Year and other big celebrations, the color of ampao envelopes containing money given during holidays, as well as the color of the couple’s clothes on their wedding day. It’s also the color most closely associated with the fire element.

  • Breguet
  • Chopard
  • Hublot
  • Jaeger-LeCoultre
  • Rolex
  • Breguet Marie-Antoinette “Dentelle” Ref. GJE16BB20.8924R01

    Establish yourself as a red queen with this watch in the Marie Antoinette jewelry set. Its red strap accentuates the singular ruby set among its diamonds.

  • Chopard Imperiale 40mm Ref. 384240-5002

    Prefer the baguette cut for your jewels? This watch features it in spades with rubies on the bezel and diamonds on the dial.

  • Hublot Big Bang Unico Red Magic

    As a material, ceramic lends itself to even the most intense shade of red, making this new piece the perfect addition to the Big Bang—and your—collection.

  • Jaeger-LeCoultre Rendez-Vous Celestial Ref. 3482560

    We know it isn’t the same 12 zodiac signs, but it’s in red and has the constellations of the Northern hemisphere on it and we just couldn’t resist.

  • Rolex Day-Date 36 Ref. 118139

    If you’re looking for a subtler statement, then this model’s subdued cherry dial with a matching leather strap is the pick for you.


The color pink isn’t as significant in Chinese culture as red is, but as a shade of red, it is still associated with fire. If you’re looking for something a little less vibrant and forward as red is, pink is the way to go. (Valentine’s Day is also coming up, a celebration in which pink is pretty crucial, though that’s a story for another time.)

  • Omega
  • Patek Philippe
  • Roger Dubuis
  • Rolex
  • Omega Constellation Co-Axial 27mm

    Channel your inner wild side with this piece’s iconic “Griffes” or claws on the bezel and the coral mother-of-pearl dial resembling fur.

  • Patek Philippe Calatrava Ref. 4899/900G

    Have an avian fascination? This bejewelled Calatrava’s perfect for you. A feather motif is engraved on the mother-of-pearl dial as well as the hands, and is joined by staggered-set diamonds and pink sapphires.

  • Roger Dubuis Blossom Velvet Pink

    Pablo Neruda once wrote, “I love you as the plant that doesn’t bloom but carries / the light of those flowers, hidden, within itself,” but this watch certainly doesn’t hide its flowers, and for that, we love it.

  • Rolex GMT-Master II Ref. 126715CHNR

    The GMT-Master II in Everose gold with the two-tone brown and black bezel takes two neutrals and meshes it in an iconic model… perfect for the man who prefers rootbeer to Pepsi, so to speak.


Another color that is tied to the element of fire is orange. The image of the mandarin orange is also a symbol of good fortune, exchanged between family and friends or displayed to invite luck into your environs. So while you might not want to carry a literal orange around with you, a predominantly orange watch just might do the trick.

  • Audemars Piguet
  • Ball
  • Chopard
  • Zenith
  • Audemars Piguet Royal Oak Offshore Selfwinding Chronograph Ref. 26231ST.ZZ.D070CA.01

    Perceived as young, loud, and impactful, orange has always been viewed as a more difficult color to style. But Audemars Piguet takes this hue, integrates it into an appropriately sporty watch, and turns it into a statement for your wrist.

  • Ball Engineer Master II Diver TMT Ref. DT1020A-P1-BEORF

    Always wondered why mechanical dive watches never had thermometers? Wonder no more with this cool, glow-in-the-dark watch.

  • Omega Planet Ocean 600M GMT Ref.

    This limited edition timepiece sports a ceramic bezel in an orange so vibrant you can almost taste the citrus.

  • Zenith Defy El Primero 21 Swizz Beatz Ref. 49.9003.9004/76.R591

    If you happen to follow the music industry, specifically that of rappers’, this particular watch is a rare treat. Bonus points if you love diamonds and orange.


White is the main color associated with the metal element in the Five Elements theory, and represents the yang force in Chinese philosophy. Besides symbolizing brightness, purity, and fulfilment, white is a color that can work with virtually anything.

  • Audemars Piguet
  • Baume et Mercier
  • Girard-Perregaux
  • Maurice Lacroix
  • Omega
  • Patek Philippe
  • Audemars Piguet Royal Oak Quartz Ref. 67652BC.ZZ.1265BC.01

    This watch has a more than a thousand hundred brilliant-cut diamonds that’ll shine during even the darkest of nights.

  • Baume et Mercier Petite Promesse Ref. 10289

    Looking for a watch that’s a little different? This timepiece, with a classic mother-of-pearl dial surrounded by a diamond-set bezel switches it up with a wraparound stainless steel bracelet.

  • Girard-Perregaux Cat’s Eye Plum Blossom Ref. 80484D11A701-HK7A

    This watch has us grinning like Cheshire cats, with the seconds hand appearing as a charming plum blossom.

  • Maurice Lacroix Aikon Automatic Ref. AI6008-SS002-130-1

    The silver sun-brushed Clous de Paris dial with the Rhodium-plated, white SLN indexes and hands is perfect for a simple, everyday look.

  • Omega Speedmaster Moonwatch White Side of the Moon

    Carry the radiant moon on your wrist with this white ceramic watch.

  • Patek Philippe Nautilus Ref. 5711/1A-011

    The Nautilus has always been known for its more iconic version with the blue dial, but we think the version with the white dial is just as handsome.


Last but most definitely not the least is the metal that makes the world go round: gold. It doesn’t matter which culture you’re more familiar with, because this metal universally represents riches, fortune, and good luck. It’s often paired with red in Chinese New Year. Of course, too much gold can be a little bit of, erm, a statement— so here are a few of our favorite, tasteful watches.

  • Audemars Piguet
  • Breitling
  • Chopard
  • Louis Erard
  • Omega
  • Patek Philippe
  • Rolex
  • Vacheron Constantin
  • Audemars Piguet Royal Oak “Jumbo” Extra-thin Ref. 15202BA.OO.1240BA.02

    If you love bling, this yellow gold-on-gold watch will prove to be a great addition to your collection.

  • Breitling Chronomat 44 Steel & Gold – Golden Sun Ref. CB0110121H1C1

    This watch, aptly named the Golden Sun, shines brightly. You’ll even see it glinting during deep dives, down to an impressive 500m.

  • Chopard Happy Diamonds Icons Watch Ref. 209421-5001

    Encased in transparent sapphire crystal, five diamonds dance around the guilloché dial in this charming watch.

  • Louis Erard 01811PR11.BMA84

    This watch utilizes the PVD (physical vapor deposition) process, making the rose gold coating on the watch last years and years and years.

  • Omega Speedmaster ’57 Co-Axial Chronograph 41.5mm Ref. 331.

    Feeling nostalgic? This watch comes from a collection that’s been reimagined as an even better version of the 1957 original.

  • Patek Philippe Twenty~4 Ref. 7300/1200R-010

    Fit for the woman-on-the-go, this rose gold watch features a silver dial with a finish that resembles wild shantung silk.

  • Rolex Oyster Perpetual Datejust 41 Ref. 126333

    Feel opulent with this watch’s champagne-colored dial and its use of Yellow Rolesor, a combination of Oystersteel and 18 carat yellow gold.

  • Vacheron Constantin Traditionelle Small Model Ref. 25557/Q01R-9277

    At 30mm, this watch is for the tiniest of wrists. Like they always say, the best things in life come in small packages.

Rolex Cosmograph Daytona 1988

Quiz: Which Luxury Watch Are You?

Watch lovers know every timepiece has its own distinct personality. So which one best embodies yours? Take our watch personality quiz to find out.

sihh 2019 trends 01
Photo courtesy of SIHH

Trends in the watch industry are an interesting phenomenon: definitely not adherent to fashion’s model of trends—changing from day to day in drastic leaps—but still very much reactive to a demanding market’s (regional or global) tastes, preferences, and sense of aesthetics, albeit with the consideration that, unlike clothes, watches are essentially machines meant to last a lifetime.

While traditionalism and classic design will always be in vogue in the world of horology, we couldn’t help but notice a few interesting trends and developments at this year’s edition of SIHH.

Colored Dials

sihh 2019 trends 02

Specifically, in blue, green, and black. The movement that prompted every manufacture to create timepieces in everything from aquamarine and cobalt to navy and turquoise is still going strong in 2019, with nearly every brand—with notable adherents like Jaeger-LeCoultre, Girard-Perregaux, and Vacheron Constantin leading the pack—imbuing their timepieces with different iterations of the hue.

Green was a massive favorite with brands as well, specifically when paired with bronze cases and details which serve to highlight the tones of both the dial and the metal that surrounds it, as in IWC Schaffhausen’s reimagining of its iconic Pilot’s watches.

Have a penchant for the darker side of life? Also spotted were black watches of every persuasion, with many clearly designed to cater to the tastes of a younger market.

Skeleton Movements

sihh 2019 trends 03

Few details scream high horology like a skeleton movement, which puts a manufacture’s expertise front and center through a masterful blend of minimalism and frills.

This year, manufactures such as Roger Dubuis show off their respective design visions and ideals with signature pieces that pull the curtains back on the feat of engineering that is the mechanical timepiece, releasing pieces inspired by everything from hypercars to the cosmos.

Bejeweled Watches

sihh 2019 trends 04

Minimalism was definitely not a buzzword at this year’s edition of the Genevan watch fair. From monochromatic stunners paying tribute to specific stones to rainbow-inspired pieces, to diamond pavé on any and every surface imaginable, manufacturers explored gem-setting techniques and pushed the boundaries of their aesthetics when creating men’s and women’s watches alike.   

Rose Gold

sihh 2019 trends 05

No matter what the manufactures are calling it—rose gold, pink gold, or any one of the exclusive proprietary alloys in the same family—the metal was having a movement.

There was barely a yellow gold sighting in Geneva, with manufactures like A. Lange & Söhne and Ferdinand Berthoud spotlighting the warm, rosy complexity of this material to complement and elevate more neutral and traditional tones, textures, and finishes.

Innovative Materials

sihh 2019 trends 06

For manufactures, this was a year of experimentation with new techniques and materials, with iconic models reimagined in ways that brought together design and technology.

SIHH 2019 was abuzz with the unveiling of iconic models in proprietary materials like A. Lange & Sohne’s Honey Gold Langematik and Panerai’s many, many Submersibles in Carbotech and BMG-Tech. Taking familiar materials like ceramic, but giving them an added aesthetic twist, as in IWC’s sand-colored ceramic in its Top Gun-edition chronograph and Audemars Piguet’s brand new Offshore in a chocolatey take of the material, were also key highlights of the fair.

Ultra-Thin Watches

sihh 2019 trends 07

Much like the quest for accuracy, watchmakers have challenged themselves with turning already minuscule movements into thinner and thinner mechanisms. Many have achieved this ironically herculean task, showing off their achievements in Geneva, with many watches seemingly slimmer than the last. Best embodied in Jaeger-LeCoultre’s Ultra-Thin models and Piaget’s Altiplano, and even Audemars Piguet’s extra thin Royal Oak, this year, thin is in.

Vacheron Constantin Year of the Pig Cover

Vacheron Constantin Year of the Pig Cover

It’s Chinese New Year once again, and with the start of the year comes a slew of special edition watches. This year’s zodiac sign is the Pig, and while that may carry some negative connotations in the West, the Chinese take a very different view: pigs are seen as fun-loving, generous, sincere, hard-working, loyal, and intelligent. So if you were born in the Year of the Pig, go ahead and wear your zodiac sign with pride. Here are some of our favorite Year of the Pig watches.

Vacheron Constantin Métiers d’Art The Legend of the Chinese Zodiac Year of the Pig

We love Vacheron Constantin’s penchant for creating animals who look like they’re about to walk off the dial, and their Year of the Pig watch is no exception. Available in platinum or pink gold, its hands-free time display allows your porcine friend to take center stage.

Vacheron Constantin Zodiac Chinese Year of the Pig 2019

The pig is hand-engraved and delicately applied to the dial, which features a foliage motif based on classic Chinese iconography. This pattern is etched directly onto the gold base to make it appear as if the vegetation is floating over the dial, and its blue or bronze tone is achieved through Grand Feu enamelling. Its self-winding Calibre 2460 G4 bears the Hallmark of Geneva, and has approximately 40 hours of power reserve.

Panerai Luminor Sealand (PAM00859) Year of the Pig

Pam00859 Panerai Luminor Sealand Year of the Pig

For a sportier alternative, check out the Luminor Sealand. Unlike other Chinese New Year editions, Panerai places their zodiac design on a special cover. The pig and surrounding decorations are depicted in a style inspired by traditional Chinese iconography and engraved by master craftsmen using an ancient Italian technique called sparsello.

Underneath the cover is a grey dial with Arabic numerals, linear hour markers, and luminous dots. It has a small seconds dial at 9 o’clock and displays the date at 3 o’clock. Its P.9010 automatic movement has a power reserve of 3 days.

Chopard L.U.C XP Urushi Year of the Pig

Chopard continues their tradition of celebrating Chinese New Year with the ancient Japanese art of urushi. Over the past few years, Chopard has collaborated with Japanese Living National Treasure Master Kiichiro Masamura and Yamada Heiando Company’s Urushi grand master Minori Koizumi to produce their Chinese zodiac timepieces. If that isn’t impressive enough, Yamada Heiando is the official purveyor to the Japanese imperial family as well.

The dial of this year’s timepiece is imbued with auspicious symbols: the pig is rendered in gold to represent abundance, with a protruding stomach as a sign of joviality. Its case is made from ethical 18-carat rose gold, and houses an ultra-thin self-winding L.U.C 9.6.17-L calibre, which can be viewed through a sapphire crystal caseback.

Chopard L.U.C Perpetual T Spirit of the Chinese Zodiac

Chopard LUC Perpetual T Spirit of the Chinese Zodiac 1

If you weren’t born in the Year of the Pig, or just want to go for something more subtle, check out this one-of-a-kind timepiece. It depicts all 12 signs of the Chinese zodiac on the sides of its 18-carat ethical rose gold case and lugs using the champlevé engraving technique. For example, you’ll find the tiger’s head on the crown, and the dragon and snake in the spaces between the lugs. It took one of Chopard’s artisans 210 hours to decorate the case alone.

The solid gold dial and bezel are hand-engraved with traditional ornamental motifs found in Chinese temples. Its complications include a perpetual calendar and tourbillon powered by a hand-wound L.U.C 02.15-L calibre with a 9-day power reserve. It’s both C.O.S.C and Poinçon de Genève-certified to boot. Better hurry if you want this particular watch—it’s limited to one piece, and exclusively available in Chopard boutiques.


Elegance, precision, and accuracy are only some of the ideals that lay at the foundation of the Longines brand. And, appropriately, it is these ideals that have made countless sports organizations turn to the manufacture to play an inarguably important role at events and tournaments, decade after decade. Beginning from the snowy environs of its Saint-Imier workshop, to crossing seas to reach nearly every continent, Longines has served as timekeeper and, more importantly, innovator, in the world of sports for more than a century.

Below, we chronicle the manufacture’s long and storied history as champions of precision in elite athletic competitions.

1832 – Longines is founded in Saint-Imier as a company specializing in creating and selling pocket watches by Auguste Agassiz and partners Henri Raiguel and Florian Morel.

1867 – The manufacture’s factory in Saint-Imier is inaugurated. The company’s first movement, the 20A, is also produced this year; it later goes on to win an award at the Universal Exhibition in Paris.

1878 – Longines produces the 20H calibre, the company’s first chronograph and its first mechanism that can be used for precision timing.

1886 – Longines’ roots in equestrian performance sport begin with supplying New York sports officials with chronographs used for timing races. These models go on to be used by bettors, buyers, riders, and riding schools.

1888 – The manufacture’s first certified chronometer movement, the 21.59 calibre, is created.

1894 – Longines sends two chronographs to St. Moritz for the timekeeping of its skiing and equestrian competitions.

1899 – Prince Luigi Amedeo of Savoie, the Duke of Abruzzi, goes on an Arctic expedition equipped with Longines timepieces, cementing the brand’s association with adventure and exploration.

1908 – Longines wins first prize at the Neuchâtel Observatory’s pocket-chronometers contest for precision.

1912 – The Federal Gymnastics Festival in Basel serves as the setting for the launch of electromechanical sports timing.

1919 – The International Aeronautical Federation names Longines as its official supplier, developing accurate and reliable navigational instruments for aviation.

1924 – The Longines factory provides timekeeping equipment for military ski races in Saint-Imier, marking the company’s first official foray into timing ski events.

1931 – Legendary pilot Charles Lindbergh designs a navigational instrument with Longines, the Lindbergh Hour Angle Watch, which helps pilots calculate their exact geographical location.

1933 – Longines begins a long-standing tradition of timing the annual alpine ski competition organized by the International Ski Federation in Chamonix.

1949 – Longines seeks a patent for the Chronocaméra, which allows for the recording of the start and end of a sports competition, without the need for human intervention.

1954 – The manufacture’s first quartz clock, the Chronocinégines, sets records for accuracy at the Neuchâtel Observatory: with a 16mm camera attached, it allows sports officials to track athletes’ movements as they pass the finish line with images taken every hundredth of a second. The company also launches its iconic Conquest line this year, pioneering the idea of watch families and collections.

1959 – Longines develops the 360, a calibre designed for observatory timing competitions hinged on accuracy. It sets new records for wristwatches at the Neuchâtel Observatory.

1962 – Longines takes on the role of official timekeeper for the Commonwealth Games in Perth, Australia. It’s a position the company took on once again in 2014, in Glasgow, and in 2018, on the Gold Coast.

1964 – British speed record breaker Donald Campbell sets a world time record with the high-speed Bluebird II on Lake Eyre. Longines serves as the timekeeper for this historical event with the aid of the Chronocinégines.

1967 – The Ultra-Chron collection is created, based around a self-winding calibre designed as an alternative to electronics and quartz that are becoming wildly popular with competing brands.

1979 – Longines is officially named the Ferrari Formula 1 racing team’s timekeeper.

1982 – Ultra-thin watches under the banner of the Agassiz line, precursor to the Longines Le Grande Classique collection, are launched. The company also signs technical partnerships with Ferrari’s and Renault’s Formula 1 racing teams, and becomes the official timekeeper of the F1 races for the next decade.

1983 – The manufacture joins the esteemed ranks of the Societe Suisse de Microelectronique et d’Horlogerie, now known as the Swatch Group.

1985 – The International Federation of Gymnastics names Longines as its official timekeeper for all artistic and rhythmic gymnastics events.

1997 – The manufacture launches the Longines DolceVita collection, which becomes a massive seller with younger consumers. The first European Gymnastics Masters are also held, timed by Longines.

1999 – “Elegance is an attitude” becomes the company’s unforgettable slogan, referencing the brand’s ideals and devotion to multi-faceted elegance.

2005 – Longines unveils the Master Collection, a fully-mechanical collection that reinforces the global trend for mechanical movements, and draws from the manufacture’s centuries of heritage and watchmaking tradition.

2007 – Longines signs on as the official timekeeper of the Roland-Garros tournament. The Longines Sport Collection, made up of the HydroConquest, Conquest, GrandeVitesse, and Admiral lines and designed for sportspeople with a preference for an elegant aesthetic, is also launched.


2009 – Addressing the market’s gap for pieces designed for feminine wrists, Longines launches the PrimaLuna collection.

2011 – The company lends its name to the Prix de Diane Longines, cementing a partnership with the world of horse racing and such prestigious events as Royal Ascot, the Melbourne Cup Carnival, the Kentucky Derby, and the Dubai World Cup.

2013 – Longines further strengthens its ties to equestrian sport with the signing of a partnership with the International Equestrian Federation, making it the official timekeeper and official watch for the FEI.

2014 – The company draws from its flagship value, elegance, to create the Elegant collection, a series of mechanical watches inspired by various forms and definitions of elegance.

2015 – The Longines Positioning System, game-changing technology which provides data like race rankings, distance, and speed during equestrian events, is unveiled.

2019 – Longines celebrates its 50,000,000th timepiece, which is launched from the iconic Master collection. Each of the manufacture’s numbered watches dating from its inception are chronicled in a unique archival database.

In this day and age, many people prefer digital watches over mechanical watches. While we can’t deny the usefulness of the former, they do have short lifespans: just like any smartphone, they’ll get slower and function less efficiently over the span of a few years. It’ll also stop getting technical support and servicing, eventually forcing you to buy a new one.

Mechanical watches, on the other hand, are built to last, with some of them specifically with complications that’ll last a century or two, like the perpetual calendar. So if you’re looking to commemorate a momentous occasion in your life with something that will withstand the tests of time, a mechanical watch is one of your options.


There are a few better feelings out there than that of both pride and relief when you walk onto that stage to shake the hand of your university’s president while he gives you your hard-earned degree. After many sleepless nights spent working on your projects or studying for your tests, you’ve achieved what for many is the culmination of their academic careers.

To commemorate the moment and stand as a symbol of your hard work, a mechanical watch would be the perfect reward. We suggest a piece that will represent a graduate’s hopes and dreams—without being overly extravagant: the Longines Hydroconquest Automatic in 44mm. It’s a diving watch, but given that it’s probably the first watch you’ve bought for yourself, feel free to wear it proudly with a stylish business casual ensemble to your first job.

Longines Hydroconquest Automatic 44mm luxury watch


For years, you’ve worked hard and made your way up the corporate ladder. Now, after all those hours you’ve clocked in, you’re finally getting The Promotion. You’ll have more duties, more responsibilities, and people will listen and value your opinion even more.

Of course, you’ll need your own watch to keep up with the bigwigs. Or, you just want something to commemorate this milestone in your corporate life. For this, we suggest the Omega Speedmaster “Moonwatch.” With the classic black dial and steel bracelet, it’s subtle enough to be worn with a suit. But with its chronograph and the story behind the Moonwatch itself, it’s interesting enough to be a conversation piece before and after meetings.

Omega Speedmaster "Moonwatch" luxury watch


You’ve found the person to spend the rest of your life with, and build a future with. Just as your make a promise with wedding rings to make your relationship last forever, a mechanical watch for each of you will be just as fitting to mark this special occasion in both of your lives.

For this moment, we recommend turning to Rolex for a pair that will perhaps suit you both: the Datejust and the Lady-Datejust. We think those watches, his in 41mm and hers in 28mm, in Oystersteel and Everose gold would look lovely together, and make for a duo as classic and timeless as your own union.

Rolex Datejust luxury watchRolex Lady-Datejust luxury watch

Having a Child

For this precious moment, it’s only fitting to get a mechanical watch that you can pass down to your child once they’re older. We love the idea of commemorating the occasion with a watch that embodies the trends and style of the year they were born.

For babies born in 2018, we have two recommendation that, in our opinion, represent the year’s trends. And yes, both of them sport a blue dial.

If your child’s a boy, why not a watch from Panerai? Specifically, their limited edition Panerai Luminor 1950 10 Days GMT Automatic Acciaio 44mm (PAM986). With it being an oversized Panerai—is that redundant?—there’s only a few watches that could embody 2018’s trends as much as it does.

Panerai Luminor 1950 10 Days GMT Automatic Acciaio PAM986 luxury watch
If your child turned out to be a girl, then a watch from the Patek Philippe Twenty~4 Automatic collection would be perfect. The 7200/1200A-001 has diamonds on its bezel and a stainless steel bracelet; its timeless design will look perfect when your daughter pairs it with whichever outfit she’ll fancy.



Closing a Major Business Deal

Few things are as satisfying as finishing a project that’s been keeping you up at night for months. After all the arduous negotiations and meetings between two (or more) parties, you shake the others’ hands, sign the requisite papers, and begin a new chapter in your entrepreneurial life.

What better to celebrate than with a mechanical watch? We suggest the unicorn of Patek Philippe watches: the Nautilus 5711. It’s just as hard to get your hands on it as it is to get the approval of your business partners, so it’s only fitting to acquire one—or to at least put on your wishlist—as a reward for a done deal.

Patek Philippe Nautilus 5711 luxury watch

#4 Corvette Racing, Corvette C7.R, GTLM; Oliver Gavin (GBR), Tommy Milner (USA), Marcel Fassler (CHE), #78 Jackie Chan DCR JOTA, ORECA LMP2, P; Ho-Pin Tung (CHN), Antonio Felix da Costa (PRT), Alex Brundle (GBR), Ferdinand Habsburg-Lothringen (AUT), #64 Scuderia Corsa, Ferrari 488 GT3, GTD; Bill Sweedler (USA), Sam Bird (GBR), Townsend Bell (USA), Frank Montecalvo (USA)

On January 26, 2019, some of the world’s most skilled drivers will compete for the title of the best of the best in North America’s pre-eminent endurance race, the Rolex 24 at Daytona.

This year marks the race’s 57th anniversary, and Rolex’s 27th year as its official timekeeper, though its connections to Daytona go back to the early 20th century: British motorist and author Sir Malcolm Campbell’s 1935 land speed record, for example, was set on Daytona’s beach with a Rolex on Campbell’s wrist. In 1992, ties between the race and Rolex were formalized when the latter became the Official Timepiece and Title Sponsor of the day-long challenge.

Practice #4 – Drivers take their position for the start of practice

Held during the depths of winter, 13 of the race’s eponymous 24 hours will be held in darkness, with each driver’s abilities in pace control, traffic management, pit strategy, and changeovers being challenged as they navigate the steep banking of the 5.73-kilometer course of the Daytona International Speedway. Each team competes to be the first to complete the previously-set record of over 800 laps.

Five-time race winner and friend of Rolex Scott Pruett—who retired following the 2018 edition—serves as the Grand Marshal for this year’s race, kicking off the grueling race with the iconic words, “Drivers, start your engines.”

The driver that emerges victorious will receive a Rolex Oyster Perpetual Cosmograph Daytona to commemorate their exceptional sporting achievement. “Rolex and Daytona are inextricably linked. To be presented a watch engraved with the word ‘Winner’ after 24 hours of intense racing is a moment that lives with you forever,” shares Pruett. “Your Rolex is a constant reminder of the perseverance and hard work that goes into succeeding at the highest level. Every driver who competes at Daytona is racing for the ultimate reward – a Rolex watch.”

watch faux pas anchor

We understand that many people might question why wearing watches would have rules of conduct—which, consequently, lead to committing a faux pas—but to us, it isn’t as much about being pretentious as as it is about being proper. “A man’s manners are a mirror in which he shows his portrait,” the 18th century German writer Johann Wolfgang von Goethe once said. After all, how you carry yourself in every aspect of your life says a lot about your character, so paying attention to the little things makes a great deal of difference.

We also suppose it must be said that this comes with a disclaimer: This article should be read with a grain of salt, because to be perfectly frank, we aren’t really talking about, say, global economics or domestic policy at the moment.

Here are a few things we’re trying to avoid doing.

Wearing the wrong type of watch

We understand having a personal preference, but to be truly stylish, one needs to know which situations and outfits work with which watch. Much like how you wouldn’t wear a tux to the beach or board shorts to a formal wedding, the formality of your watch needs to tie into the event you’re attending. Field, racing, dive, and pilot’s watches, for example, should be worn with smart casual clothing, while dress watches should not be worn with casual wear.

Wearing a watch that’s too big or too small

Think of the discomfort of a watch that’s too tight or too loose. The same goes for a watch that’s way too oversized or too small for your wrist. Lugs digging in where they shouldn’t, bracelets dangling or leaving marks… just like ill-fitting clothes, an ill-fitting watch can be uncomfortable enough to ruin your day, and your look.

Constantly checking your watch

Are you timing a race? If not, frequently looking at your watch while having a conversation with someone or while at a meeting comes off as terribly rude. It sends the message that your time could be better spent elsewhere. And heaven forbid you do this while on a romantic dinner: it’s the fastest way to guarantee you won’t be getting another date with the person anytime soon.

Asking inappropriate watch-related questions

By this we mean asking how much someone paid for a watch, where they got the watch, if they’re selling it, and the like when the topic at hand isn’t that watch. Showing your appreciation for another person’s taste by complimenting their timepiece is great, but much in the same way you wouldn’t discuss politics, or religion with strangers or acquaintances in most settings, delving into someone’s purchases reeks of impropriety.

Turning EVERY conversation into a discussion about watches

We get it, you know your chronographs and tachymeters from your tourbillons and minute repeaters, and that’s great. Still, the whole world doesn’t need to hear you proclaim your horological expertise every single time you open your mouth, especially when the ongoing conversation isn’t even tangential to anything related to watches. Most people—even watch newbs—can tell when you’re just showing off. Trust.

Wearing a fake watch

We’re unsure if we need to qualify this statement with the disclaimer “and trying to pass it off as real”. Just don’t be that guy.

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