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Author: LucerneLuxe Magazine

Diving Into An Adventure

omega luxury watch
Omega Seamaster Professional Ploprof 1200M Ref. 227.60.55.21.03.001

The adventurous are no strangers to the unpredictability of Mother Nature; being prepared is imperative. One of the many facets of preparedness comes in the form of having reliable equipment. To a number of veteran divers, the diving watch lands among the most important pieces.

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Longines is giving a breath of fresh air to its HydroConquest collection. Launched in 2005, Longines has recently given its Hydroconquest line a new brilliance by creating sleek models featuring a bezel embellished with a coloured ceramic insert. Today, the brand goes even further in using this exclusive material with a model entirely made from black ceramic, including a black rubber strap. With that said, let’s dive into the latest models below.

  • Longines HydroConquest L3.781.4.56.6
  • Longines HydroConquest L3.782.4.56.9
  • Longines HydroConquest L3.781.4.56.6

    Building on its expertise in the world of sports, Longines is expanding its HydroConquest collection this year, offering new and completely reimagined variations. Combining the technical excellence and the traditional elegance that are the hallmarks of the winged hourglass brand, these new refined models derive their inspiration from the fascinating world of aquatic sports. This 41 mm diameter model with a black sunray dial features a self-winding mechanical movement, mounted on a stainless steel bracelet or a black rubber strap.

  • Longines HydroConquest L3.782.4.56.9

    Building on its expertise in the world of sports, Longines is expanding its HydroConquest collection this year, offering new and completely reimagined variations. Combining the technical excellence and the traditional elegance that are the hallmarks of the winged hourglass brand, these new refined models derive their inspiration from the fascinating world of aquatic sports. This 41 mm diameter model with a black sunray dial features a self-winding mechanical movement, mounted on a stainless steel bracelet or a black rubber strap.

  • Longines HydroConquest L3.781.4.76.6
  • Longines HydroConquest L3.782.4.76.9
  • Longines HydroConquest L3.781.4.76.6

    You could always take a chance on the HydroConquest Ceramic model with a grey sunray dial and ceramic insert on the bezel if you’re tired of black dials and straps. This neutral grey timepiece will look extra fine when paired with a cool and casual outfit or with a dashing and dapper suit.  

  • Longines HydroConquest L3.782.4.76.9

    You could always take a chance on the HydroConquest Ceramic model with a grey sunray dial and ceramic insert on the bezel if you’re tired of black dials and straps. This neutral grey timepiece will look extra fine when paired with a cool and casual outfit or with a dashing and dapper suit.

  • Longines HydroConquest L3.781.4.96.6
  • Longines HydroConquest L3.782.4.56.9
  • Longines HydroConquest L3.781.4.96.6

    Nothing says love for aquatic sports than this HydroConquest Ceramic model with a deep blue sunray dial and ceramic insert on the bezel. This three-hand and a calendar watch, in all its deep and striking blue glory, will go excellently with any attire of your choice.  

  • Longines HydroConquest L3.782.4.56.9

    Nothing says love for aquatic sports than this HydroConquest Ceramic model with a deep blue sunray dial and ceramic insert on the bezel. This three-hand and a calendar watch, in all its deep and striking blue glory, will go excellently with any attire of your choice.  

  • Longines HydroConquest L3.783.4.56.6
  • Longines HydroConquest L3.783.4.56.9
  • Longines HydroConquest L3.783.4.56.6

    While this sporty and striking HydroConquest chronograph only comes in a 41mm diameter, you still have the option of choosing between a stainless steel bracelet or a black rubber watch strap. As it makes use of a mechanical self-winding movement with a column-wheel chronograph mechanism, the timepiece is powered by a L688.2 calibre with a power reserve of up to 54 hours and a water-resistance of 300 meters.

  • Longines HydroConquest L3.783.4.56.9

    While this sporty and striking HydroConquest chronograph only comes in a 41mm diameter, you still have the option of choosing between a stainless steel bracelet or a black rubber watch strap. As it makes use of a mechanical self-winding movement with a column-wheel chronograph mechanism, the timepiece is powered by a L688.2 calibre with a power reserve of up to 54 hours and a water-resistance of 300 meters.

  • Longines HydroConquest L3.783.4.76.6
  • Longines HydroConquest L3.783.4.76.9
  • Longines HydroConquest L3.783.4.76.6

    The HydroConquest Ceramic chronograph in grey is sure to work well with any of your wardrobe ensembles. As it takes your breath away with its sporty style and elegant design, its technical performance is just as impressive, having the same specs and elements as the black chronograph model.

  • Longines HydroConquest L3.783.4.76.9

    The HydroConquest Ceramic chronograph in grey is sure to work well with any of your wardrobe ensembles. As it takes your breath away with its sporty style and elegant design, its technical performance is just as impressive, having the same specs and elements as the black chronograph model.

  • Longines HydroConquest L3.783.4.96.6
  • Longines HydroConquest L3.783.4.96.9
  • Longines HydroConquest L3.783.4.96.6

    Let’s take a moment to appreciate the beauty of this irresistible and eye-catching chronograph model with a blue sunray dial and ceramic insert on the bezel. As it perfectly blends elegance and tradition on to your wrist, we’re certain that you’ll be the envy of watch and aquatic sports lovers everywhere.

  • Longines HydroConquest L3.783.4.96.9

    Let’s take a moment to appreciate the beauty of this irresistible and eye-catching chronograph model with a blue sunray dial and ceramic insert on the bezel. As it perfectly blends elegance and tradition on to your wrist, we’re certain that you’ll be the envy of watch and aquatic sports lovers everywhere.

  • Longines HydroConquest L3.784.4.56.9
  • Longines HydroConquest L3.784.4.56.9

    Capping off the collection is this all-black ceramic HydroConquest. Of course, its black matte dial isn’t the only component attributed to heightening the boldness of this model; its polished case and round satin bezel blend so smoothly into this single timepiece. Contrasting its matte dial are Super-LumiNova® coated hands and indexes, allowing superb legibility in dusky and pitch dark spaces.

panerai bronzo 01

In 2011, Panerai surprised the world of watchmaking by creating a diving watch with a case made of bronze, an extraordinarily fascinating material which matures with the passage of time, acquiring a patina which gives a unique character to each piece.

Today, for the first time, this legendary model appears in a collection, with a new design enhanced by a ceramic bezel.

The patina, which gradually forms on the surface of the bronze, gives each piece an original, dynamic appearance while also protecting the watch from further oxidation without changing its properties. The Panerai Submersible Bronzo is a professional diving watch, water-resistant to a depth of 300 metres (30 bar) and with all the indications clearly visible even in complete darkness. The small seconds hand at 9 o’clock indicates that the watch is running properly in all situations and the unidirectional rotating bezel enables the safe duration of each dive to be calculated.

The new watch is also supplied with a second strap in military green rubber, ideal for activities in the ocean. The P.9010 Manufacture calibre, automatic with a power reserve of three days, is wound by a bidirectional oscillating weight, which can be admired through the sapphire glass porthole on the back. It displays the time and the date, and it is fitted with the mechanical device for rapidly adjusting the hour hand.

Elegance, precision, and accuracy are only some of the ideals that lay at the foundation of the Longines brand. And, appropriately, it is these ideals that have made countless sports organizations turn to the manufacture to play an inarguably important role at events and tournaments, decade after decade. Beginning from the snowy environs of its Saint-Imier workshop, to crossing seas to reach nearly every continent, Longines has served as timekeeper and, more importantly, innovator, in the world of sports for more than a century.

Below, we chronicle the manufacture’s long and storied history as champions of precision in elite athletic competitions.

1832 – Longines is founded in Saint-Imier as a company specializing in creating and selling pocket watches by Auguste Agassiz and partners Henri Raiguel and Florian Morel.

1867 – The manufacture’s factory in Saint-Imier is inaugurated. The company’s first movement, the 20A, is also produced this year; it later goes on to win an award at the Universal Exhibition in Paris.

1878 – Longines produces the 20H calibre, the company’s first chronograph and its first mechanism that can be used for precision timing.

1886 – Longines’ roots in equestrian performance sport begin with supplying New York sports officials with chronographs used for timing races. These models go on to be used by bettors, buyers, riders, and riding schools.

1888 – The manufacture’s first certified chronometer movement, the 21.59 calibre, is created.

1894 – Longines sends two chronographs to St. Moritz for the timekeeping of its skiing and equestrian competitions.

1899 – Prince Luigi Amedeo of Savoie, the Duke of Abruzzi, goes on an Arctic expedition equipped with Longines timepieces, cementing the brand’s association with adventure and exploration.

1908 – Longines wins first prize at the Neuchâtel Observatory’s pocket-chronometers contest for precision.

1912 – The Federal Gymnastics Festival in Basel serves as the setting for the launch of electromechanical sports timing.

1919 – The International Aeronautical Federation names Longines as its official supplier, developing accurate and reliable navigational instruments for aviation.

1924 – The Longines factory provides timekeeping equipment for military ski races in Saint-Imier, marking the company’s first official foray into timing ski events.

1931 – Legendary pilot Charles Lindbergh designs a navigational instrument with Longines, the Lindbergh Hour Angle Watch, which helps pilots calculate their exact geographical location.

1933 – Longines begins a long-standing tradition of timing the annual alpine ski competition organized by the International Ski Federation in Chamonix.

1949 – Longines seeks a patent for the Chronocaméra, which allows for the recording of the start and end of a sports competition, without the need for human intervention.

1954 – The manufacture’s first quartz clock, the Chronocinégines, sets records for accuracy at the Neuchâtel Observatory: with a 16mm camera attached, it allows sports officials to track athletes’ movements as they pass the finish line with images taken every hundredth of a second. The company also launches its iconic Conquest line this year, pioneering the idea of watch families and collections.

1959 – Longines develops the 360, a calibre designed for observatory timing competitions hinged on accuracy. It sets new records for wristwatches at the Neuchâtel Observatory.

1962 – Longines takes on the role of official timekeeper for the Commonwealth Games in Perth, Australia. It’s a position the company took on once again in 2014, in Glasgow, and in 2018, on the Gold Coast.

1964 – British speed record breaker Donald Campbell sets a world time record with the high-speed Bluebird II on Lake Eyre. Longines serves as the timekeeper for this historical event with the aid of the Chronocinégines.

1967 – The Ultra-Chron collection is created, based around a self-winding calibre designed as an alternative to electronics and quartz that are becoming wildly popular with competing brands.

1979 – Longines is officially named the Ferrari Formula 1 racing team’s timekeeper.

1982 – Ultra-thin watches under the banner of the Agassiz line, precursor to the Longines Le Grande Classique collection, are launched. The company also signs technical partnerships with Ferrari’s and Renault’s Formula 1 racing teams, and becomes the official timekeeper of the F1 races for the next decade.

1983 – The manufacture joins the esteemed ranks of the Societe Suisse de Microelectronique et d’Horlogerie, now known as the Swatch Group.

1985 – The International Federation of Gymnastics names Longines as its official timekeeper for all artistic and rhythmic gymnastics events.

1997 – The manufacture launches the Longines DolceVita collection, which becomes a massive seller with younger consumers. The first European Gymnastics Masters are also held, timed by Longines.

1999 – “Elegance is an attitude” becomes the company’s unforgettable slogan, referencing the brand’s ideals and devotion to multi-faceted elegance.

2005 – Longines unveils the Master Collection, a fully-mechanical collection that reinforces the global trend for mechanical movements, and draws from the manufacture’s centuries of heritage and watchmaking tradition.

2007 – Longines signs on as the official timekeeper of the Roland-Garros tournament. The Longines Sport Collection, made up of the HydroConquest, Conquest, GrandeVitesse, and Admiral lines and designed for sportspeople with a preference for an elegant aesthetic, is also launched.

 

2009 – Addressing the market’s gap for pieces designed for feminine wrists, Longines launches the PrimaLuna collection.

2011 – The company lends its name to the Prix de Diane Longines, cementing a partnership with the world of horse racing and such prestigious events as Royal Ascot, the Melbourne Cup Carnival, the Kentucky Derby, and the Dubai World Cup.

2013 – Longines further strengthens its ties to equestrian sport with the signing of a partnership with the International Equestrian Federation, making it the official timekeeper and official watch for the FEI.

2014 – The company draws from its flagship value, elegance, to create the Elegant collection, a series of mechanical watches inspired by various forms and definitions of elegance.

2015 – The Longines Positioning System, game-changing technology which provides data like race rankings, distance, and speed during equestrian events, is unveiled.

2019 – Longines celebrates its 50,000,000th timepiece, which is launched from the iconic Master collection. Each of the manufacture’s numbered watches dating from its inception are chronicled in a unique archival database.

For more than 130 years, Victorinox has been driven by the ideals of tradition, quality, and innovation, and hinged on the talents of artisans and designers who have turned this Swiss-born brand into the embodiment of quality and reliability. Recently, the brand unveiled new models from two of its highly popular collections—The Alliance Sport Chronograph and the I.N.O.X. Mechanical—and we’re calling them must-haves for anyone living an active, adventurous lifestyle in 2019.

From supplying the Swiss Army with its now-iconic soldier’s knives, to channeling their own expertise and reputation for precision and dedication to quality into watchmaking, Victorinox prides itself on products that perform and are built to last. Whether it’s exploring trails or running laps, or even just trekking in the urban jungle, Victorinox watches were designed for the modern lifestyle and wherever life might take its wearer.

The Alliance Sport Chronograph

Victorinox Alliance Chronograph Black
The Victorinox Alliance Chronograph in Black

The Victorinox Alliance Chronograph melds a sleek new aesthetic with the line’s signature sportiness. An ideal companion for the athlete—whether their sport is running, biking, racing, mountaineering, or anything in between—the Alliance Sport Chronograph is rendered in stainless steel or black PVD; features a tachymeter-scale bezel, scratch-resistant crystal, and SuperLuminova hands and indexes. Straps are available in leather or rubber, or stainless steel, and the 44mm case houses a Swiss-made quartz movement. With its screw-in caseback, it’s also rated water-resistant to 100meters/10 ATM/330 feet.

Victorinox Alliance Chronograph Models

The I.N.O.X. Mechanical

INOX Mechanical Blue Dial
The INOX Mechanical

Since its launch in 2014, the I.N.O.X. watch family has represented the brand’s adherence to functionality and reliability—even in the most extreme conditions. The I.N.O.X. is, to date, the only Swiss Made watch whose quality is assured by being subjected to 130 endurance tests. Last year, after years of development, Victorinox unveiled this statement-making timepiece in a mechanical version. The new model stays true to the I.N.O.X. line’s robust aesthetics, from its signature bezel to the guilloche dial, and it demands a look through the new transparent case back for the Swiss Made automatic movement to make itself known. Subtle modifications and novelties, such as a unique wooden strap, were also introduced, breathing new life into a classic piece of timekeeping.

INOX Mechanical Models

Explore the Alliance and I.N.O.X. collections when you visit Lucerne Glorietta 4, Lucerne Shangri-La Plaza, Lucerne Ayala Center Cebu, and Victorinox Swiss Army SM Megamall.

 

High-end camera maker Leica does watches now (via Esquire Middle East)

Love the Leica aesthetic? Love watches? Then these new releases from the German camera brand are perfect for you.


Photo via Esquire ME
 

Seven Must-Visit Watch Museums in Switzerland (via Watch Time)

With the upcoming SIHH, Switzerland is preparing for the influx of retailers, industry insiders, and watch aficionados who visit annually. Planning to be one of the almost 20,000 visitors who will be making the trip? Make time in your itinerary with this list for inspiration.

 


Photo via Omega

SIHH And Baselworld To Coordinate Their Dates From 2020 (via Baselworld)

Two of the biggest watch events in the industry are making an unprecedented move and synchronizing their schedules from 2020 to 2024.

 

Here’s Why The Crown Is The Unsung Hero Of Watchmaking (And Why Rolex Wears The Crown) (via Quill & Pad)

  • When was the last time you thought about your watch crown? Ooooh-ed and Aaaaahhh-ed over a crown innovation? There’s so much more to this tiny part of watchmaking, though, and its functions—and aesthetics—have evolved over the centuries.

Your Supercar and Watch Now Have More in Common Than You Ever Imagined (via Robb Report)

  • Carbon fiber is taking the next step in its evolution as a material, transcending simple aesthetics, pushing watch designers to think of it in new ways, and even challenging the watch industry’s criteria for certification.

 

Breitling’s CEO Georges Kern On Strategy To Survive In The Digital World (via Indonesia Tatler)

  • If you’re on Instagram and have a penchant for timepieces, chances are you follow Breitling CEO Georges Kern. Here, he shares his thoughts on the value of watch fairs, speaking to a new audience, and melding history and modernity.

 

IWC Schaffhausen recently celebrated the reopening of its iconic Greenbelt 5 location. To mark the occasion, VIPs, friends of the brand, and members of the press gathered for a sneak peek at the newly refurbished boutique.

Kicking off the cocktail event were Lucerne Managing Director Emerson Yao and IWC Schaffhausen Managing Director for Southeast Asia Stanislas Rambaud, who welcomed the distinguished guests and invited everyone present to explore IWC’s newest offerings—which included pieces from the manufacture’s Jubilee collection—in the luxurious new location.

  • Garrick Ang And Nino Carandang
  • Raymund Ronquillo, Rommeliza Ronquillo, And Stanislas Rambaud
  • Dick Africa
  • Glod Chico Limlengco And Danilo Chico
  • Homer, Karina, And Kaye Cokeng
  • Nicky Mariano And Ronald Ross David
  • Friend Of IWC Erwan Heussaff
  • Lucerne's Emerson Yao, Lucerne's Ivan Yao, Erwan Heussaff And IWC's Stan Rambaud
  • Jason Ang, Emerson Yao, Alvin Uy
  • Yvonne Yao, Erwan Heussaff, Vohne Yao, Camille Sarte
  • Michael, Michelle, And Marisa Chen, And Stephen Lloyd
  • Sophie Guanter, Tessie Yao, Celyn Png, Lingling Yao
  • Brian Afuang, Nick Mendoza, Vohne Yao, Carl Cunanan
  • Ivan Yao And Michael Chen
  • Garrick Ang And Nino Carandang

  • Raymund Ronquillo, Rommeliza Ronquillo, And Stanislas Rambaud

  • Dick Africa

  • Glod Chico Limlengco And Danilo Chico

  • Homer, Karina, And Kaye Cokeng

  • Nicky Mariano And Ronald Ross David

  • Friend Of IWC Erwan Heussaff

  • Lucerne's Emerson Yao, Lucerne's Ivan Yao, Erwan Heussaff And IWC's Stan Rambaud

  • Jason Ang, Emerson Yao, Alvin Uy

  • Yvonne Yao, Erwan Heussaff, Vohne Yao, Camille Sarte

  • Michael, Michelle, And Marisa Chen, And Stephen Lloyd

  • Sophie Guanter, Tessie Yao, Celyn Png, Lingling Yao

  • Brian Afuang, Nick Mendoza, Vohne Yao, Carl Cunanan

  • Ivan Yao And Michael Chen

  • Garrick Ang And Nino Carandang
  • Raymund Ronquillo, Rommeliza Ronquillo, And Stanislas Rambaud
  • Dick Africa
  • Glod Chico Limlengco And Danilo Chico
  • Homer, Karina, And Kaye Cokeng
  • Nicky Mariano And Ronald Ross David
  • Friend Of IWC Erwan Heussaff
  • Lucerne's Emerson Yao, Lucerne's Ivan Yao, Erwan Heussaff And IWC's Stan Rambaud
  • Jason Ang, Emerson Yao, Alvin Uy
  • Yvonne Yao, Erwan Heussaff, Vohne Yao, Camille Sarte
  • Michael, Michelle, And Marisa Chen, And Stephen Lloyd
  • Sophie Guanter, Tessie Yao, Celyn Png, Lingling Yao
  • Brian Afuang, Nick Mendoza, Vohne Yao, Carl Cunanan
  • Ivan Yao And Michael Chen

Style comes in many shapes and forms but, for all of us here, no one can be considered truly stylish without one important element: elegance.

Sure, many companies tout the claim that its products are elegant and, admittedly, they are, but few brands embody it as prominently as Longines. For nearly two centuries, the brand has adhered to producing timepieces that are equal parts contemporary and timeless and, with such a long history, it’s unsurprising that they’ve created pieces that would not be out of place in a variety of wardrobes.

So whether your personal style is sporty, tailored, or somewhere in between, we’ve rounded up a few of our favorite pieces from some of Longines’ iconic watch families.

  • For the Sportsman: Longines Skin Diver L2.822.4.56.9
  • For the Minimalist: Longines Elegant L4.809.4.11.6
  • For the Maximalist: Longines Dolce Vita L5.512.5.79.7
  • For the Historian: Longines Heritage L2.819.4.93.2
  • For the Sophisticate: Longines La Grande Classique L4.709.4.11.2
  • For the Jet Setter: Longines Conquest V.H.P. L3.728.4.76.6
  • For the Artist: Longines Mini
  • For the Sportsman: Longines Skin Diver L2.822.4.56.9

    Have a passion for the sun, sand, and sea? Do you get your adrenaline rush from extreme sports? Do you absolutely adore the athleisure trend? If you answered yes to any of these questions, then the Skin Diver is for you. This 42mm piece features a black PVD coated steel case, a black rubber strap, and grained black dial. SuperLumiNova ensures that you’ll be able to tell the time whether you’re deep underwater, off to training, or simply heading to your next adventure.

  • For the Minimalist: Longines Elegant L4.809.4.11.6

    Minimalism is having a moment, and we personally love the look of sleek, uncluttered lines and paring down to the bare essentials. This piece from the Longines Elegant collection is the perfect embodiment of those ideals, and adds more than a healthy dash of elegance to any (possibly monochromatic) outfit. The 34.5mm case, matte white dial, and subdued numerals and hands of this watch are, in a word, timeless.

  • For the Maximalist: Longines Dolce Vita L5.512.5.79.7

    Sometimes, more is definitely more, and what could be more perfect for the maximalist than a watch that takes inspiration from all the classical markers of luxury. Even its name is luxurious: This piece from the Dolce Vita collection blends rose gold and steel, and punctuates the look with diamons and a silver-toned “flinqué” dial.

  • For the Historian: Longines Heritage L2.819.4.93.2

    Inspired by an actual vintage watch designed for the British Royal Air Force in the 1940s, The Longines Heritage Military is an ideal timepiece for the gentleman (or lady) who appreciates the beauty of a bygone age. This 38.5mm case features an opaline dial subtly misted with black, a beautifully aged green leather strap, and an automatic L888.2 movement.

  • For the Sophisticate: Longines La Grande Classique L4.709.4.11.2

    Rattle off its descriptions and this piece from the La Grande Classique de Longines collection would sound like your standard luxury timepiece: white dial, black leather strap, Roman numerals, etcetera. But, much like the sophisticated, expressive wearer for whom it would be ideal, it is so much more than its perceived qualities. We think it’s the combination of an ultra-slim 33mm case—housing an L420 quartz movement—textured alligator strap, sleek hands and dial, and uncommon architecture that make it a stunner.

  • For the Jet Setter: Longines Conquest V.H.P. L3.728.4.76.6

    Racking up the miles? Whether you travel for business, pleasure, or both, the Conquest V.H.P GMT Flash Setting will be your new best friend. Not only does it shift seamlessly from the boardroom to a night out, but changing time zones will never again be a problem, thanks to its innovative Flash Setting system, which uses pulses from your smartphone to adjust the time. And did we mention it has a perpetual calendar?

  • For the Artist: Longines Mini

    One to make an unexpected statement? Take a cue from fashion editorials and pile on the accessories: these adorably tiny watches—measuring only 16mm in diameter—with their bright leather straps, nacre dials, and diamond bezels, would make the most amazing arm party when worn together.

• Baselworld open to talks on coordinating dates and location with SIHH. (via WatchPro)
In a move that isn’t as much a white flag as an olive branch, Michel Loris-Melikoff, managing director of Baselworld, says he’s open to a possible collaboration with SIHH.

• Why Armie Hammer Became a Breitling Guy (via The Hollywood Reporter)
We love Armie Hammer and we love Breitling, so we’re thrilled to hear how and why the American actor grew to know his way around a Navitimer.

• How resale and the gray market are forcing watch brands to innovate (via Glossy)
As with cars, records, art, and mid-century furniture, vintage is IN with watches.

  • Shop the best vintage watches
    in the Lucerne Shop

    SHOP NOW


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