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Author: LucerneLuxe Magazine

Classic Fusion Ferrari GT

An Iconic Duo

When Hublot and Ferrari announced their partnership in 2011, they made it clear that theirs would not be just a case of co-branding events and timepieces, but an intertwining of their activities.

Hublot has since been the official timekeeper and watch for the carmaker’s events, and the two brands have collaborated to produce over 50 timepieces to date.

The first was the Hublot Big Bang Ferrari Magic Gold. The 45mm timepiece was the first from Hublot to bear the prancing horse, and was also the platform used to introduce the watchmaker’s new proprietary material: Magic Gold. A combination of boron carbide and gold, the patented material is currently the only 18K gold alloy to be entirely scratch resistant.

 

Hublot Big Bang Ferrari Magic Gold
The Hublot Big Bang Ferrari Magic Gold is the timepiece that marked the beginning of Hublot and Ferrari’s successful relationship

In the year that followed, Ferrari unveiled the LaFerrari, the carmaker’s first hybrid vehicle and their “most ambitious project yet”. Soon after, Hublot revealed the MP-05 LaFerrari.

The unusually configured timepiece was designed to resemble the profile of the eponymous car. Its movement – stacked instead of spread horizontally – could pass as a miniature version of a car’s engine at first glance. Comprised of over 600 parts, it boasted a 50-day power reserve the likes of which had never been seen before.

 

Hublot MP-05 LaFerrari
The Hublot MP-05 LaFerrari has no dial. Time is indicated on the barrels located on the right side,
while the power reserve is indicated by the barrels on the left.

Four years later, in 2017, the partners commemorated the prancing horse’s 70th anniversary by launching the Techframe Ferrari 70 Years Tourbillon Chronograph. The limited-edition timepiece was designed by Flavio Manzoni, Ferrari’s head of design, and was made to look like the chassis of a GT Ferrari.  The movement that drove all its functions, the hand-wound HUB 6311, was developed entirely in-house by Hublot. The timepiece was well-received by watch enthusiasts and designers alike, and was awarded the prestigious iF Design Award in 2018.

 

Hublot Techframe Ferrari 70 Years Tourbillon Chronograpj
The Techframe Ferrari 70 Years Tourbillon Chronograph commemorated the 70th anniversary of Ferrari’s prancing horse.

This year, Hublot and Ferrari have expanded their joint portfolio with the Hublot Classic Fusion Ferrari GT.  Inspired by the Grand Turismo spirit of “driving over long distances at high speeds in comfort and with style,” the timepiece is a departure from Hublot’s more angular aesthetic. The 45mm case – available in titanium, King Gold or 3D Carbon – gives the timepiece the illusion of concentric circles, and was made to resemble the dials on the Ferrari 1959 California and the air vents of the Ferrari GTC4 Lusso.

The timepiece was designed by the “Centro Stile Ferrari” (Ferrari’s internal design team) and outfitted with Hublot’s in-house UNICO chronograph movement. Awarded four patents, the movement drives the hours, minutes, seconds, date and flyback chronograph.

Sapphire crystal protects both sides of the movement, allowing a glimpse of the inner workings of the watch from the front and back.

 

Classic Fusion Ferrari GT
The new Hublot Classic Fusion Ferrari GT comes in King Gold, Titanium and 3D Carbon.

The Hublot Classic Fusion Ferrari GT is fastened to the wrist with rubber straps wrapped in Schedoni leather – a nod to the seats of the Maranello historical race cars.

What to expect from this iconic duo moving forward is difficult to predict, but Hublot and Ferrari fans can be sure that design and innovation will be at the forefront of their next project.

See some of the most memorable timepieces from Hublot at the Hublot Celebrating The Art of Fusion Exhibit on November 12 to 15 at the Greenbelt Fashion Walk.

Zenith A384 Revival 1

Back To The Beginning

Zenith A384 Revival 1

For the 50th anniversary of the El Primero, Zenith’s most emblematic movement, the watchmaker released the El Primero A384 Revival.

The 37mm steel chronograph, with its white lacquered dial and black counters, is an exact reproduction of the timepiece that introduced the first automatic chronograph movement to the world.

Zenith A384 1971 publication material
At the time of  its first release in January 1969, the El Primero was considered groundbreaking. Until then, no other automatic movement was configured to integrate a column-wheel and horizontal clutch, nor were other movements designed to beat with frequencies as high as 5 Hz. These features were what lent the timepiece the ability to measure elapsed time up to 12 hours and with an accuracy of up to 1/10th of a second.

Zenith was heralded as a pioneering leader in the watchmaking industry, but in a dramatic twist of fate, the first quartz movement was introduced later the same year.

The company was sold to a new owner in the United States who decided that the best way to deal with the quartz crisis was to focus on quartz. Instructions were given to shut down Zenith’s Swiss manufacture, and to sell all the equipment in it.

Charles Vermot, one of the watchmakers who had helped develop the El Primero defied the orders. Instead, he dismantled all the equipment used to produce the movement, and stored them in the company’s attic.

It wouldn’t be until a decade later, when Zenith was resold to Swiss owners, that the El Primero was revived. Thanks to Vermot stealing away the equipment, there was no need to re-engineer the production of a chronograph. He had also kept meticulous notes, which eliminated the need to repeat the research and development of the El Primero.

Through the years, there have been many iterations of timepieces that housed the movement. But the El Primero A384 Revival is the most fitting way to celebrate reaching the movement’s half-century mark.

Zenith A384 Soldier
Just like the original, the timepiece has a black tachymetric scale and a red central chronograph hand that doesn’t have Zenith’s signature star-shaped counterbalance. The subdial for small seconds is found at 9 o’clock, while the 30-minute and 12-hour counters are found at 3 o’clock and 6 o’clock, respectively. The chronograph functions are triggered by the same kind of pump pushers found on the first A384, and the date aperture is still found nestled between the 4 and 5 o’clock markers.

The only aspects of the 2019 model that are unlike the original is the sapphire crystal protecting the dial and used in the caseback, and the Super-LumiNova® that coats the hands and hour markers.

The Zenith A384 Revival is available with a rubber-lined leather strap, or a stainless steel ladder bracelet.

Omega Seamaster

The Twenty Year Bond

Omega Seamaster

Over the years, James Bond has been constantly reinvented to adapt to changing political zeitgeists, technological advancements, and fashion trends, making it possible for him to be a household name that has transcended generations.

He was initially only found as a character within the pages of Ian Fleming’s books, but since then, there have been multiple on screen adaptations, beginning with the 1954 special for the CBS show Climax! Mystery Theatre.

It was a low budget, hour-long rendition of Casino Royale, starring American actor Barry Nelson. In the episode, Nelson was immaculately dressed and sported perfectly coiffed hair, but his similarities with all the other Bonds ends there.

The mediocrity and cheesiness of this episode made it entirely eclipsed by Dr. No, the 1962 flick given credit for launching James Bond into the status of pop and style icon, and introducing the audience to the villains, well-cut suits  and beautiful women that the Bond franchise is associated with today.

 

A change in time

While many things have remained consistent throughout the years of 007’s existence, there have been several noticeable changes; from driving a Sunbeam Alpine, wearing Rolex Submariners, and asking for martinis, “Shaken, not stirred.”, the spy is now more known for getting around in Aston Martins and chugging Heineken, all the while donning Omegas on his wrist.

This particular connection with Omega is arguably the longest relationship James Bond has ever had with anything or anyone (agent M excluded), but, as James Bond aficionados will tell you, this is not in adherence to Fleming’s horological preferences.

The author had initially described the spy to own a Rolex Oyster Perpetual with an expandable steel bracelet, but the costume designer for Goldeneye, Lindy Hemming, wanted something better suited for “a naval man, a diver and a discreet gentleman of the world”.

Because of how most of the naval men she knew swore by Omega, and considering the company’s history with the British military – specifically their involvement with the Royal Navy Divers of the 1960s – it only made sense to make Omega 007’s watch brand of choice.

So in the 1995 release of the movie, James Bond appeared with a new watch (an Omega Seamaster) and a new face (Pierce Brosnan).

Like all those that had preceded them, every timepiece during the Brosnan era had been modified to become espionage friendly; new functions included laser beams, grappling hooks, and remote detonators, and they all, of course, eventually played unwitting roles in the successful accomplishment of his missions.

But all this changed once Daniel Craig began to introduce himself as James Bond.

Wanting to portray a 007 less reliant on highfaluting gadgetry but still as impeccably dressed as ever, Craig’s rendition of the character had Bond fighting his battles with more orthodox weapons, but still maintaining Omegas as part of his uniform.

 

Time to celebrate 

In 2002, Omega decided to celebrate the 40th anniversary of James Bond on the silver screen. Simultaneous with the release of Die Another Day, they launched a limited edition commemorative timepiece.

Needles to say, the timepiece was a was a huge hit, so releasing limited edition 007 watches soon became a tradition.

These commemorative timepieces have conspicuously featured the “007” gun logo and other iconic images from the franchise; but the ones that have been launched simultaneously with the movies not only had these, but also the movie name and, usually, the same functions as the spy’s watch.

But to mark the release of the 24th James Bond film SPECTRE, Omega has decided to do things a little differently by not only releasing a limited edition variation, but also the exact model worn by James Bond.

 

James Bond Watches

 Though the exact replicas of 007’s watches haven’t always been available to the public, his wrist accessories have always been fawned over throughout his entire career with the agency. Here’s a closer look at the ones that have been identified with him, along with their modifications and some of the commemorative timepieces Omega has released alongside them.

 

Dr. No (1962)

Rolex Submariner Ref. 6538

Note: While most sources agree that the Rolex timepiece used by Sean Connery in the different Bond films is the Submariner ref. 6538, some contest that and say that he used the 6200, 6538A, or 5510

 

From Russia with Love (1963)

Rolex Submariner Ref. 6538

 

Goldfinger (1964)

Rolex Submariner Ref. 6538

 

Thunderball (1965)

Rolex Submariner Oyster Perpetual Ref. 6538

 

Breitling Top Time Ref. 2002, case no. 984343

Added gadget: Waterproof geiger counter

Note: this timepiece was specially modified by the prop department and is different from the standard Breitling Top Time

 

Casino Royale (1967)

Rolex GMT Master

 

On Her Majesty’s Secret Service (1969)

Rolex Pre-Daytona Chronograph Ref. 6238

Added Gadget: Compass

The seconds hand was painted bright red because it was supposed to function like a  compass needle, and the watch was supposed to be a compass.

Rolex Submariner Oyster Perpetual Ref. 5513

 

Live and Let Die (1973)

Hamilton Pulsar ‘P2 2900’

 

Rolex Submariner Oyster Perpetual Ref. 5513, case no. 2’683’776

Added spy gadgets: electromagnet bullet deflector, circular saw

 

The Man with the Golden Gun (1974)

Rolex Submariner Oyster Perpetual Ref. 5513

 

The Spy Who Loved Me (1977)

Seiko LC Quartz digital wristwatch DK001, 0674-5009

Added spy gadgets: pager; built-in telex, prints out messages like a miniature teletype

 

Moonraker (1979)

Seiko M354 Quartz Liquid Crystal Memory-Bank Calendar

Added spy gadgets: reel of explosives that are connected by a small length of wire to the watch, which acts as the detonator

 

For Your Eyes Only (1981)

Seiko Alarm-Chronograph Duo-Time H357-5040

Added spy gadgets: Digital message read-outs and a two-way radio/transmitter

 

Seiko Professional Diver’s 600m Ref. S60583

 

Octopussy (1983)

Seiko Sports 100 pseudo-analogue G757

Added spy gadgets: Radio direction finder that worked with a homing device planted in a fake Faberge egg

 

Liquid Crystal TV Seiko t001-5019

Added spy gadgets: Video feed receiver

 

A View to Kill (1985)

Seiko Diver’s 150m Ref. SPW001

 

Seiko Quartz Chronograph wristwatch SPR007

 

Seiko Quartz two-tone wristwatch

 

The Living Daylights (1987)

Tag Heuer Professional Night-Dive PVD 980.031

 

Tag Heuer Professional 200 Meters 980.013

 

License to Kill (1989)

Rolex Submariner Oyster Perpetual Ref. 16610

 

Goldeneye (1995)

Omega Seamaster 300M Quartz Professional

  • Blue dial
  • Blue bezel
  • Stainless steel bracelet
  • Date function
  • Caliber: Omega 1538 Quartz precision movement. Battery end of life indicator
  • Power reserve: 27/36 months
  • Domed anti-reflective, scratch resistant sapphire crystal
  • Water resistant up to 30 bar

Added spy gadgets: remote detonator, laser beam

 

Tomorrow Never Dies (1997)

Omega Seamaster 300M Chronometer 2531.80.00

  • 41mm stainless steel case
  • Stainless steel bracelet with deployant security clasp
  • 12-sided unidirectional blue bezel with engraved graduated scale
  • Blue dial with wave motif
  • Helium release valve at 10 o’clock
  • Screw-in crown
  • Water resistant to 30 bar
  • Caliber: Omega 1120
  • Self-winding chronometer with rhodium-plated finish
  • 44 hour power reserve

Added spy gadgets: Integrated detonators activated by turning the watch dial

 

The World is not Enough (1999)

Omega Seamaster 300M Chronometer 2531.80.00

Added spy gadgets: Grappling hook, high-intensity lighted bezel

 

Die Another Day (2002)

Omega Seamaster 300M Chronometer 2537.80.00

Added spy gadgets: remote detonator (replacing the helium valve, activated by turning the bezel), laser activated by the crown.

 

Commemorative Timepiece:

Omega Seamaster 300M Chronometer 2537.80.00

  • “007” gun logo on dial, inscribed beneath “Seamaster Professional Chronograph
  • “40 Years of James Bond – Limited Series” and series number inscribed on caseback
  • Unique bracelet design
  • Special packaging
  • 10,007 pieces

 

Casino Royale (2006)

Omega Seamaster 300M Co-Axial 41mm 2220.80.00

  • 41mm steel case
  • Chronometer
  • Date
  • Blue dial
  • Blue unidirectional rotating bezel
  • Screw-in crown
  • Helium escape valve
  • Water resistant up to 30 bar
  • Caliber: Omega 2500
  • Self-winding chronometer with rhodium plated finish
  • Co-Axial Escapement
  • 48 hour power reserve

 

Omega Seamaster Planet Ocean Big Size

  • 45.5mm steel case
  • Rubber strap
  • Domed scratch-resistant sapphire crystal
  • Black dial
  • Caliber: Omega 2500
  • Self-winding chronometer
  • Co-Axial Escapement movement with rhodium-plated finish
  • 48 hour power reserve

 

Commemorative timepiece:

Omega Seamaster Planet Ocean Casino Royal Limited Edition

  • 007 logo on the seconds hand
  • 5mm steel case
  • Black rubber strap
  • “007” gun logo in orange on the central second hand
  • Title of the film on the dial
  • Caseback embossed with Casino Royale logo
  • 5,007 pieces

 

Quantum of Solace (2008)

Omega Seamaster Planet Ocean

  • 42mm stainless steel case
  • Steel bracelet
  • Matte black dial
  • Water resistant up to 60 bar
  • Caliber: Omega 2500
  • Self-winding chronometer
  • Co-Axial Escapement
  • Rhodium plated finish
  • 48 hour power reserve

 

Commemorative timepiece:

Omega Seamaster Diver 300M Bond 007 Collecter’s Piece

  • Two size options: 41mm or 36.25mm
  • Black dial with 007 logo motif
  • Red 50 on bezel (an idea by Bond co-producer Barbara Broccoli)
  • 007 gun-barrel design encircling a “bullet” on the back of the watch.
  • Co-Axial caliber 2507
  • 11,007 pieces for the 41mm
  • 3,007 pieces for the 36.25mm

 

Skyfall (2012)

Omega Seamaster Aqua Terra Ref. 231.10.39.21.03.001

  • 38.5mm steel case
  • Blue dial decorated with Teak Concept pattern
  • Transparent caseback
  • Water resistant up to 15 bar
  • Caliber: Omega 8500
  • Self-winding movement with Co-Axial Escapement
  • Free sprung balance
  • 2 barrels mounted in series; automatic winding in both directions to reduce winding time
  • Bridges and oscillating mass decorated with exclusive Geneva waves in arabesque
  • 60-hour power reserve

 

Omega Seamaster Planet Ocean, Ref. 232.30.42.21.01.001

  • 42mm steel case
  • Black dial
  • Water resistant up to 60 bar
  • Caliber: Omega 8500

 

Commemorative Timepiece:

Omega Seamaster Planet Ocean 600M “Skyfall” Limited Edition

  • 42mm stainless steel case
  • Screw and pin bracelet with diver’s clasp engraved with “007” logo
  • Matte structured black dial
  • “007” logo as 7 o’clock index
  • “SKYFALL 007” engraved and black varnished on the rotor
  • 5,007 pieces
  • Special presentation box

 

SPECTRE (2015)

Seamaster 300 Omega Master Co-Axial 41mm

  • 41mm stainless steel case
  • “007” gun logo engraved on bracelet strap holder
  • “SPECTRE” film title on caseback
  • Ceramic bi-directional bezel with LiquidMetal® 12 hour scale
  • 5-stripe black and grey NATO strap
  • “Lollipop” central seconds hand
  • Broad arrow hour hand
  • Rhodium plated hands with vintage (blue emission) coating of Super-Luminova
  • Recessed triangular hour markers
  • Caliber: Omega 8400
  • Resistance to magnetic fields up to 15000 gauss
  • Bridges and oscillating weight decorated with Geneva waves in arabesque
  • 7,007 pieces available

 

Commemorative timepiece

Omega Seamaster Aqua Terra James Bond Limited Edition

  • 5 mm stainless steel case
  • Stainless steel or blue coated nylon fabric strap
  • Caseback engraved with “ANTI-MAGNETIC>15’007 GAUSS”, LIMITED EDITION
  • Lacquered blue dial with Bond family coat of arms
  • Yellow transferred “>15’007 Gauss” with the “007” gun logo
  • special presentation box with strap changer tool
  • 15,007 pieces available

 

Omega Seamaster AquaTerra James Bond watch
Omega Seamaster AquaTerra James Bond caseback
 

This 2019, Omega celebrates the 50th anniversary of Her Majesty’s Secret Service with special edition of the Seamaster Diver 300M which you can read about here.

Patek journey with Lucerne

Lucerne, the premier purveyor of Swiss luxury timepieces in the Philippines, was established by Yao E Chiu in 1982 in Ali Mall, Cubao. It began as a small watch shop, but has since expanded to several stores, including two stand-alone boutiques of Patek Philippe.

Emerson Yao, one of Yao E Chiu’s sons who took over the business in 1988, says that the turning point for the company was when he and his brother, Ivan Yao, decided to open a boutique in Makati in the early 1990s.

They had decided that to differentiate themselves from other local watch retailers, they would focus on Swiss luxury timepieces that were yet to become available to the Philippine market. Their expansion to Makati was a strategic move, because back then, it was the only place in the country where luxury goods could be found.

One of the brands the brothers knew they had to bring in to be taken seriously in this segment of the market was Patek Philippe.   And in 1998, they introduced the manufacture to the Philippines.

After a decade, Lucerne and Patek Philippe opened the watch manufacture’s first stand-alone boutique in the country. Located in Makati’s Greenbelt 5, it was among the manufacture’s first independent boutiques throughout the Asia-Pacific region.

A front shot of the Patek Philippe boutique in Greenbelt 5, Makati.

A waiting area where clients may sit and discuss with the staff.
Patek Philippe’s first stand-alone boutique in the Philippines.

 

 

Lucerne managing directors Emerson and Ivan Yao with Patek Philippe president Thierry Stern and honorary president Philippe Stern.
(Left to right) Lucerne managing director Emerson Yao, Patek Philippe honorary president Philippe Stern, Patek Philippe president Thierry Stern, and Lucerne managing editor Ivan Yao at the 175th anniversary celebration of the manufacture in Singapore (2014). 

A few years after the launch of its first boutique, Patek Philippe opened its second one in Shangri-La Plaza, which was a testament to its growing following in the country. 

Emerson and Ivan Yao with Patek SEA General Deepa Chatrath and Swiss Ambassador Andrea Reichlin.
(Left to right) Lucerne managing director Emerson Yao, Patek Philippe Southeast Asia General Manager Deepa Chatrath, Swiss Ambassador Andrea Reichlin and Lucerne managing director Ivan Yao at the Patek Philippe boutique opening in Shangri-La Plaza in 2016.

By 2017, women had become a notable part of the Manufacture’s local clientele. Together with Lucerne, they hosted an intimate event called the Mechanical Art for Ladies.

Patek Philippe Southeast Asia General Manager Deepa Chatrath delivered a presentation to attendees, discussing Patek Philippe’s longstanding history of catering to the tastes of discerning women. She also emphasized how they had always made sure their women’s timepieces were crafted independently from that of the men’s, as opposed to the more common practice of simply shrinking the dimensions of men’s watches.

During the exclusive ladies event, bags of designer Bea Valdes, who made a name for herself by incorporating traditional Filipino craftmanship into her work, were also on display. It was a fitting venue to display the work because similar to how Patek Philippe strives to keep Genevan decorative skills alive in their workshops, she aims to preserve Filipino artisanal skills.

Those at the event had the opportunity to take a closer look at the creations of Ms. Valdes, as well as the extensive women’s collections of Patek Philippe.

Ivan Yao with Deepa Chatrath, Filipina bag designer Bea Valdes and Patek Philippe regional sales manager David Chan.
(Left to right) Lucerne managing director Ivan Yao, Patek Philippe Southeast Asia General Manager Deepa Chatrath, Filipina designer Bea Valdes and Patek Philippe regional sales manager David Chan at the Mechanical Art For Ladies event held at Shangri-La At The Fort.

In 2018, Patek and Lucerne delighted watch enthusiasts yet again with the launch of a knowledge series about the perpetual calendar. The Manufacture’s full collection of timepieces featuring the grand complication, including models that were yet to be released, were put on display, while an expert watchmaker gave participants a chance to examine a perpetual calendar’s inner workings.

Ms. Chatrath presented the grand complication’s technical aspects; the various ways in which it can be displayed on a dial; and the Maison’s history of producing movements with perpetual calendars and the meticulously decorated cases that have housed them. 

 

Patek Philippe perpetual calendar timepieces.
A few of the Patek Philippe Perpetual Calendar timepieces on display at the knowledge series event.

 

A man observing the parts of a Patek Philippe complication.
A participant of Patek Philippe’s perpetual calendar workshop examines the components used in the complication.

Now in their 21st year of partnership, Lucerne looks forward to helping sustain and increase Patek Philippe’s local following. Among the plans the two have for the near future is relocating the boutique in Greenbelt to occupy a larger space.

Patek Philippe and Lucerne continue to pride themselves in being family-run businesses with haute horology at the center of what they do. And in the years to come Philippine watch enthusiasts can rest assured that the partners will remain uncompromising when it comes to delivering only the finest of timepieces. Whether it be in this generation, or the next.

Patek Grand Exhibit

for Patek grand exhibit article

Everyone is invited to immerse themselves in the world of Patek Philippe at the Watch Art Grand Exhibition 2019, which will be open to the public and will run from September 28 to October 13 at Singapore’s Marina Sands Bay Theatre.

Coinciding with the country’s 200th bicentennial celebration, this year’s Grand Exhibition puts emphasis on the importance of the relationship between Patek Philippe and the venerable local clientele that helped foster the appreciation for haute horology in the region.

Limited special-edition pieces influenced by Singaporean and Southeast Asian culture and art will be launched during the Grand Exhibition, and one of its ten themed rooms will be dedicated to highlighting the country’s journey and transformation into the prosperous and multi-cultural community it is today.

Other rooms will showcase Patek Philippe’s extensive collections, including rare and notable pieces that date as far back as 1839.  Visitors will also have the chance to watch a film about the last family-owned watch manufacture’s history, while several master watchmakers and skilled artisans will demonstrate their craft on site.

Watch Art Grand Exhibition 2019 is the fifth edition of Patek Philippe’s flagship event, and this is the first time for it to be held in Asia. Previous editions were held in Dubai (2012), Munich (2013), London (2015), and New York (2017).

 

To redeem tickets, visit patek.com/watchart2019 for more information.

Diving Into An Adventure

omega luxury watch
Omega Seamaster Professional Ploprof 1200M Ref. 227.60.55.21.03.001

The adventurous are no strangers to the unpredictability of Mother Nature; being prepared is imperative. One of the many facets of preparedness comes in the form of having reliable equipment. To a number of veteran divers, the diving watch lands among the most important pieces.

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Longines is giving a breath of fresh air to its HydroConquest collection. Launched in 2005, Longines has recently given its Hydroconquest line a new brilliance by creating sleek models featuring a bezel embellished with a coloured ceramic insert. Today, the brand goes even further in using this exclusive material with a model entirely made from black ceramic, including a black rubber strap. With that said, let’s dive into the latest models below.

  • Longines HydroConquest L3.781.4.56.6
  • Longines HydroConquest L3.782.4.56.9
  • Longines HydroConquest L3.781.4.56.6

    Building on its expertise in the world of sports, Longines is expanding its HydroConquest collection this year, offering new and completely reimagined variations. Combining the technical excellence and the traditional elegance that are the hallmarks of the winged hourglass brand, these new refined models derive their inspiration from the fascinating world of aquatic sports. This 41 mm diameter model with a black sunray dial features a self-winding mechanical movement, mounted on a stainless steel bracelet or a black rubber strap.

  • Longines HydroConquest L3.782.4.56.9

    Building on its expertise in the world of sports, Longines is expanding its HydroConquest collection this year, offering new and completely reimagined variations. Combining the technical excellence and the traditional elegance that are the hallmarks of the winged hourglass brand, these new refined models derive their inspiration from the fascinating world of aquatic sports. This 41 mm diameter model with a black sunray dial features a self-winding mechanical movement, mounted on a stainless steel bracelet or a black rubber strap.

  • Longines HydroConquest L3.781.4.76.6
  • Longines HydroConquest L3.782.4.76.9
  • Longines HydroConquest L3.781.4.76.6

    You could always take a chance on the HydroConquest Ceramic model with a grey sunray dial and ceramic insert on the bezel if you’re tired of black dials and straps. This neutral grey timepiece will look extra fine when paired with a cool and casual outfit or with a dashing and dapper suit.  

  • Longines HydroConquest L3.782.4.76.9

    You could always take a chance on the HydroConquest Ceramic model with a grey sunray dial and ceramic insert on the bezel if you’re tired of black dials and straps. This neutral grey timepiece will look extra fine when paired with a cool and casual outfit or with a dashing and dapper suit.

  • Longines HydroConquest L3.781.4.96.6
  • Longines HydroConquest L3.782.4.56.9
  • Longines HydroConquest L3.781.4.96.6

    Nothing says love for aquatic sports than this HydroConquest Ceramic model with a deep blue sunray dial and ceramic insert on the bezel. This three-hand and a calendar watch, in all its deep and striking blue glory, will go excellently with any attire of your choice.  

  • Longines HydroConquest L3.782.4.56.9

    Nothing says love for aquatic sports than this HydroConquest Ceramic model with a deep blue sunray dial and ceramic insert on the bezel. This three-hand and a calendar watch, in all its deep and striking blue glory, will go excellently with any attire of your choice.  

  • Longines HydroConquest L3.783.4.56.6
  • Longines HydroConquest L3.783.4.56.9
  • Longines HydroConquest L3.783.4.56.6

    While this sporty and striking HydroConquest chronograph only comes in a 41mm diameter, you still have the option of choosing between a stainless steel bracelet or a black rubber watch strap. As it makes use of a mechanical self-winding movement with a column-wheel chronograph mechanism, the timepiece is powered by a L688.2 calibre with a power reserve of up to 54 hours and a water-resistance of 300 meters.

  • Longines HydroConquest L3.783.4.56.9

    While this sporty and striking HydroConquest chronograph only comes in a 41mm diameter, you still have the option of choosing between a stainless steel bracelet or a black rubber watch strap. As it makes use of a mechanical self-winding movement with a column-wheel chronograph mechanism, the timepiece is powered by a L688.2 calibre with a power reserve of up to 54 hours and a water-resistance of 300 meters.

  • Longines HydroConquest L3.783.4.76.6
  • Longines HydroConquest L3.783.4.76.9
  • Longines HydroConquest L3.783.4.76.6

    The HydroConquest Ceramic chronograph in grey is sure to work well with any of your wardrobe ensembles. As it takes your breath away with its sporty style and elegant design, its technical performance is just as impressive, having the same specs and elements as the black chronograph model.

  • Longines HydroConquest L3.783.4.76.9

    The HydroConquest Ceramic chronograph in grey is sure to work well with any of your wardrobe ensembles. As it takes your breath away with its sporty style and elegant design, its technical performance is just as impressive, having the same specs and elements as the black chronograph model.

  • Longines HydroConquest L3.783.4.96.6
  • Longines HydroConquest L3.783.4.96.9
  • Longines HydroConquest L3.783.4.96.6

    Let’s take a moment to appreciate the beauty of this irresistible and eye-catching chronograph model with a blue sunray dial and ceramic insert on the bezel. As it perfectly blends elegance and tradition on to your wrist, we’re certain that you’ll be the envy of watch and aquatic sports lovers everywhere.

  • Longines HydroConquest L3.783.4.96.9

    Let’s take a moment to appreciate the beauty of this irresistible and eye-catching chronograph model with a blue sunray dial and ceramic insert on the bezel. As it perfectly blends elegance and tradition on to your wrist, we’re certain that you’ll be the envy of watch and aquatic sports lovers everywhere.

  • Longines HydroConquest L3.784.4.56.9
  • Longines HydroConquest L3.784.4.56.9

    Capping off the collection is this all-black ceramic HydroConquest. Of course, its black matte dial isn’t the only component attributed to heightening the boldness of this model; its polished case and round satin bezel blend so smoothly into this single timepiece. Contrasting its matte dial are Super-LumiNova® coated hands and indexes, allowing superb legibility in dusky and pitch dark spaces.

panerai bronzo 01

In 2011, Panerai surprised the world of watchmaking by creating a diving watch with a case made of bronze, an extraordinarily fascinating material which matures with the passage of time, acquiring a patina which gives a unique character to each piece.

Today, for the first time, this legendary model appears in a collection, with a new design enhanced by a ceramic bezel.

The patina, which gradually forms on the surface of the bronze, gives each piece an original, dynamic appearance while also protecting the watch from further oxidation without changing its properties. The Panerai Submersible Bronzo is a professional diving watch, water-resistant to a depth of 300 metres (30 bar) and with all the indications clearly visible even in complete darkness. The small seconds hand at 9 o’clock indicates that the watch is running properly in all situations and the unidirectional rotating bezel enables the safe duration of each dive to be calculated.

The new watch is also supplied with a second strap in military green rubber, ideal for activities in the ocean. The P.9010 Manufacture calibre, automatic with a power reserve of three days, is wound by a bidirectional oscillating weight, which can be admired through the sapphire glass porthole on the back. It displays the time and the date, and it is fitted with the mechanical device for rapidly adjusting the hour hand.

Elegance, precision, and accuracy are only some of the ideals that lay at the foundation of the Longines brand. And, appropriately, it is these ideals that have made countless sports organizations turn to the manufacture to play an inarguably important role at events and tournaments, decade after decade. Beginning from the snowy environs of its Saint-Imier workshop, to crossing seas to reach nearly every continent, Longines has served as timekeeper and, more importantly, innovator, in the world of sports for more than a century.

Below, we chronicle the manufacture’s long and storied history as champions of precision in elite athletic competitions.

1832 – Longines is founded in Saint-Imier as a company specializing in creating and selling pocket watches by Auguste Agassiz and partners Henri Raiguel and Florian Morel.

1867 – The manufacture’s factory in Saint-Imier is inaugurated. The company’s first movement, the 20A, is also produced this year; it later goes on to win an award at the Universal Exhibition in Paris.

1878 – Longines produces the 20H calibre, the company’s first chronograph and its first mechanism that can be used for precision timing.

1886 – Longines’ roots in equestrian performance sport begin with supplying New York sports officials with chronographs used for timing races. These models go on to be used by bettors, buyers, riders, and riding schools.

1888 – The manufacture’s first certified chronometer movement, the 21.59 calibre, is created.

1894 – Longines sends two chronographs to St. Moritz for the timekeeping of its skiing and equestrian competitions.

1899 – Prince Luigi Amedeo of Savoie, the Duke of Abruzzi, goes on an Arctic expedition equipped with Longines timepieces, cementing the brand’s association with adventure and exploration.

1908 – Longines wins first prize at the Neuchâtel Observatory’s pocket-chronometers contest for precision.

1912 – The Federal Gymnastics Festival in Basel serves as the setting for the launch of electromechanical sports timing.

1919 – The International Aeronautical Federation names Longines as its official supplier, developing accurate and reliable navigational instruments for aviation.

1924 – The Longines factory provides timekeeping equipment for military ski races in Saint-Imier, marking the company’s first official foray into timing ski events.

1931 – Legendary pilot Charles Lindbergh designs a navigational instrument with Longines, the Lindbergh Hour Angle Watch, which helps pilots calculate their exact geographical location.

1933 – Longines begins a long-standing tradition of timing the annual alpine ski competition organized by the International Ski Federation in Chamonix.

1949 – Longines seeks a patent for the Chronocaméra, which allows for the recording of the start and end of a sports competition, without the need for human intervention.

1954 – The manufacture’s first quartz clock, the Chronocinégines, sets records for accuracy at the Neuchâtel Observatory: with a 16mm camera attached, it allows sports officials to track athletes’ movements as they pass the finish line with images taken every hundredth of a second. The company also launches its iconic Conquest line this year, pioneering the idea of watch families and collections.

1959 – Longines develops the 360, a calibre designed for observatory timing competitions hinged on accuracy. It sets new records for wristwatches at the Neuchâtel Observatory.

1962 – Longines takes on the role of official timekeeper for the Commonwealth Games in Perth, Australia. It’s a position the company took on once again in 2014, in Glasgow, and in 2018, on the Gold Coast.

1964 – British speed record breaker Donald Campbell sets a world time record with the high-speed Bluebird II on Lake Eyre. Longines serves as the timekeeper for this historical event with the aid of the Chronocinégines.

1967 – The Ultra-Chron collection is created, based around a self-winding calibre designed as an alternative to electronics and quartz that are becoming wildly popular with competing brands.

1979 – Longines is officially named the Ferrari Formula 1 racing team’s timekeeper.

1982 – Ultra-thin watches under the banner of the Agassiz line, precursor to the Longines Le Grande Classique collection, are launched. The company also signs technical partnerships with Ferrari’s and Renault’s Formula 1 racing teams, and becomes the official timekeeper of the F1 races for the next decade.

1983 – The manufacture joins the esteemed ranks of the Societe Suisse de Microelectronique et d’Horlogerie, now known as the Swatch Group.

1985 – The International Federation of Gymnastics names Longines as its official timekeeper for all artistic and rhythmic gymnastics events.

1997 – The manufacture launches the Longines DolceVita collection, which becomes a massive seller with younger consumers. The first European Gymnastics Masters are also held, timed by Longines.

1999 – “Elegance is an attitude” becomes the company’s unforgettable slogan, referencing the brand’s ideals and devotion to multi-faceted elegance.

2005 – Longines unveils the Master Collection, a fully-mechanical collection that reinforces the global trend for mechanical movements, and draws from the manufacture’s centuries of heritage and watchmaking tradition.

2007 – Longines signs on as the official timekeeper of the Roland-Garros tournament. The Longines Sport Collection, made up of the HydroConquest, Conquest, GrandeVitesse, and Admiral lines and designed for sportspeople with a preference for an elegant aesthetic, is also launched.

 

2009 – Addressing the market’s gap for pieces designed for feminine wrists, Longines launches the PrimaLuna collection.

2011 – The company lends its name to the Prix de Diane Longines, cementing a partnership with the world of horse racing and such prestigious events as Royal Ascot, the Melbourne Cup Carnival, the Kentucky Derby, and the Dubai World Cup.

2013 – Longines further strengthens its ties to equestrian sport with the signing of a partnership with the International Equestrian Federation, making it the official timekeeper and official watch for the FEI.

2014 – The company draws from its flagship value, elegance, to create the Elegant collection, a series of mechanical watches inspired by various forms and definitions of elegance.

2015 – The Longines Positioning System, game-changing technology which provides data like race rankings, distance, and speed during equestrian events, is unveiled.

2019 – Longines celebrates its 50,000,000th timepiece, which is launched from the iconic Master collection. Each of the manufacture’s numbered watches dating from its inception are chronicled in a unique archival database.

For more than 130 years, Victorinox has been driven by the ideals of tradition, quality, and innovation, and hinged on the talents of artisans and designers who have turned this Swiss-born brand into the embodiment of quality and reliability. Recently, the brand unveiled new models from two of its highly popular collections—The Alliance Sport Chronograph and the I.N.O.X. Mechanical—and we’re calling them must-haves for anyone living an active, adventurous lifestyle in 2019.

From supplying the Swiss Army with its now-iconic soldier’s knives, to channeling their own expertise and reputation for precision and dedication to quality into watchmaking, Victorinox prides itself on products that perform and are built to last. Whether it’s exploring trails or running laps, or even just trekking in the urban jungle, Victorinox watches were designed for the modern lifestyle and wherever life might take its wearer.

The Alliance Sport Chronograph

Victorinox Alliance Chronograph Black
The Victorinox Alliance Chronograph in Black

The Victorinox Alliance Chronograph melds a sleek new aesthetic with the line’s signature sportiness. An ideal companion for the athlete—whether their sport is running, biking, racing, mountaineering, or anything in between—the Alliance Sport Chronograph is rendered in stainless steel or black PVD; features a tachymeter-scale bezel, scratch-resistant crystal, and SuperLuminova hands and indexes. Straps are available in leather or rubber, or stainless steel, and the 44mm case houses a Swiss-made quartz movement. With its screw-in caseback, it’s also rated water-resistant to 100meters/10 ATM/330 feet.

Victorinox Alliance Chronograph Models

The I.N.O.X. Mechanical

INOX Mechanical Blue Dial
The INOX Mechanical

Since its launch in 2014, the I.N.O.X. watch family has represented the brand’s adherence to functionality and reliability—even in the most extreme conditions. The I.N.O.X. is, to date, the only Swiss Made watch whose quality is assured by being subjected to 130 endurance tests. Last year, after years of development, Victorinox unveiled this statement-making timepiece in a mechanical version. The new model stays true to the I.N.O.X. line’s robust aesthetics, from its signature bezel to the guilloche dial, and it demands a look through the new transparent case back for the Swiss Made automatic movement to make itself known. Subtle modifications and novelties, such as a unique wooden strap, were also introduced, breathing new life into a classic piece of timekeeping.

INOX Mechanical Models

Explore the Alliance and I.N.O.X. collections when you visit Lucerne Glorietta 4, Lucerne Shangri-La Plaza, Lucerne Ayala Center Cebu, and Victorinox Swiss Army SM Megamall.

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