Lucerne Luxe Magazine | Luxury Watch Articles, News, and Videos

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THE LUCERNE STORY

Over the past 36 years, Lucerne has grown to be the country’s premier purveyor of luxury Swiss watch brands. From a single store in Ali Mall in 1982, Lucerne has expanded into showrooms and boutiques across the nation.

Lucerne Luxe Magazine, which the company has been publishing in print form for more than 20 years, finds a new home in the digital world. It remains, however, the connoisseur's guide to fine watches, written for watch enthusiasts of every persuasion by putting the spotlight on the latest watch models, watch news, and watch events, and by featuring personalities from the industry, as well as high-profile horology aficionados. 

In this new digital form, Lucerne Luxe Magazine seeks to use a contemporary voice to reach new audiences, share each brand’s unique heritage and story, spark discourse about the art of watchmaking, and contribute to the growing interest in the art of horology, and champion appreciation for the work of master artisans across the world.

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